behind the scenes on the set for The Fray‘s “Run For Your Life” video, and now we’re even luckier to be able to present you the full video! From their new album Scars and Stories, “Run For Your Life” is an inspirational ode urging you to get up out of your seat and run — not away from anything, but towards something, or even just for the simple joy of it. While there’s a lot of literal running going on in the clip, we have a feeling the message is more figurative, hinting at a more spiritual sort of running, if you will. As such, the video is inspirational, driven by hope and the sprawling beauty of the wide open expanse of the Californian desert. As Isaac Slade’s raw vocal sings “You don’t have to go it alone,” and is coupled with the slow motion running of some regular people, just try not to pump your fist in the air, and run towards whatever it is you’re looking for.
Run For Your Life
We absolutely loved having The Fray as our February Posted artist, and each week we hung out impatiently waiting for their intimate blog posts. Just when we thought our candid glimpse into the life of The Fray was over, the boys threw us yet another bone — this time in the form of a behind the scenes sneak peek at their new video for “Run For Your Life.” Filmed in the California desert, the boys took some time out to talk to us about the inspiration for the video. “Conceptually I love the idea of survivors guilt it’s an insidious black hole that people fall in,” says front man Isaac Slade. Guitarist Joe King adds, “Just lyrically alone it’s not a fluff song, it’s not about the club… it’s a serious song.” Serious indeed, according to Ben Wysocki who explains, “The video is a collection of people from different places in life deciding to use everything in them, emotionally, physically, to run… a beautiful portrayal of freedom and liberation.” Now we’re excited to see the full video — watch this space, because the full clip is due for release next week!