After we gave you My Chemical Romance fans a tantalizing tease of what their new video, “SING,” would look like on Monday, it’s finally time to let you see the whole shebang. Here’s the quickie synopsis: In a dystopian future that’s kind of reminiscent of the worlds of Watchmen and A Clockwork Orange, Gerard Way and his cohorts in MCR hop in a vintage (and totally bitchin’) Trans-Am and storm the headquarters of Better Living Industries (“Blind,” get it?) in an attempt to rescue what must be the world’s most important pre-teen (who, for the olds out there reading this, looks a lot like Cool from the original Parenthood). Along the way, they encounter creepy guys in vampire masks and Sonny Crockett’s left-over sportjackets who try to thwart their rescue attempt with laser pistols. Fortunately, My Chemical Romance is also armed with laser pistols and, as you might expect, an epic battle — which comes complete with a duel between Gerard and some incubated bald baddy! — for the kid dressed like Mork from Ork ensues.
What does it all mean, people? We’ll leave the theorizing up to you in the comments below. If you want to see how this video looks on your big screen at home, be sure to tune into VH1’s Top 20 Video Countdown this weekend.
When you consider the astonishing rate at which the pop culture machine moves at these days, September 2006 seems like it was an eternity ago. That’s when My Chemical Romance, the New Jersey “Don’t call us emo” rockers, last released an LP of new material (the critical and commercial smash, The Black Parade). In the four years since this album’s release, other bands — notably 30 Seconds To Mars — have had great success employing similar sounds and themes, and it goes without saying that a lot of My Chem’s fan base has done a lot of growing up since then. In other words, now that it’s a new decade, are they still relevant?
Well, we’ll know more when the band’s fourth studio album, Danger Days: The True Lives of the Fabulous Killjoys, is released next week. For now, their first single, “Sing,” looks as if it’s going to stand near the head of the class when we all look back at 2010’s most ambitious music videos. You’ll have to wait until Thursday to see the whole extravaganza, but based on the 30-second sneak we’ve got for you this morning (as well as the trailer that the band released on YouTube), it looks as if the band drew inspiration from their love of dystopian comic books like Watchmen for this impressive and high concept video. Let us know what you think about the latest from Gerard Way and the boys in the comments below.