Sub Pop

by (@BHSmithNYC)

Experiencing Nirvana: Bruce Pavitt’s New Photo Book Chronicles Groundbreaking ’89 Tour

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As he is quick to point out, Bruce Pavitt had a front row seat to one of rock’s most exciting periods. In 1986 the Chicago native formed the influential indie label Sub Pop Records to chronicle the louder than love sounds of his adopted hometown of Seattle, Washington. Along with partner Jonathan Poneman they released seminal recordings from such groups as Soundgarden (whose lead guitarist Kim Thayil is a childhood friend), Mudhoney and most famously Nirvana, whom Pavitt is said to have personally signed. The latter two bands are the subjects of Pavitt’s new book, Experiencing Nirvana: Grunge in Europe, 1989, available now from Bazillion Points Books. The book chronicles in photos and text Nirvana’s 1989 tour of Europe with label mates Tad, leading up to their career making appearance at the Lame Fest Sub Pop UK Showcase in London with headliners Mudhoney. Bruce Pavitt spoke to us about grunge’s golden era and the groundbreaking record label he left in 1996 but still maintains close ties to. Read more…