Undulating Curve Of Shifting Expectations

by (@unclegrambo)

Whitney Cummings, The Television Industry’s Most Criticized Female, Comes Out In Support Of Lana Del Rey, The Music Industry’s Most Criticized Female

Many, many moons ago, cultural critic Adam Sternbergh outlined his theory about the Undulating Curve Of Shifting Expectations in the pages of New York Magazine. Basically, what the UCoSE does is provide us a way of analyzing the trajectory of entertainment products as they metamorphize their way through his theorized seven-stage growth chart: Pre-Buzz, Buzz, Rave Reviews, Saturation Point, Overhyped, Backlash, and finally, Backlash To The Backlash. When this chart was conceived back in March of 2006, the Internet was clearly already an important medium; however, sites like Facebook and Twitter had yet to reach the masses in the way that they do today, so it generally took “entertainment products” a decent amount of time to fully mature and run through the full cycle of the UCoSE. However, that is not the case today — thanks to omnipresence of social media, the cycle of culture consumption has clearly accelerated.

(ED. NOTE—Admittedly, this is a somewhat roundabout intro to what you’re about to read, but if you bear with us, we promise that it will all pay off.)

Now, it may seem slightly weird to classify a real, live human being like Lana Del Rey as an “entertainment product,” but it’s pretty clear to us that she’s already rocketed through six of the first seven stages of Sternbergh’s UCoSE, albeit in an extremely abbreviated fashion. However, it now appears that after Del Rey’s widely-maligned SNL performance, she’s reaching the Backlash to the Backlash stage. In a poll that we published on Tuesday, over 48% of the poll participants indicated that they’re fully on-board Team LDR, and earlier today, Whitney Cummings —star of NBC’s Whitney and herself a widely-maligned figure— wrote a blog post coming to Del Rey’s defense.

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