As the world gets more and more connected digitally, it’s no wonder that an increasing number of burgeoning artists are creating followings online. But who’s been able to hit paydirt by going the digital route?
Beliebers. Bieber Fever. #StayStrongForJustin. It’s hard to think about our current, crazy pop culture landscape without mention of the 18-year-old, saggy pants-wearing Canadian who not only fuels our rumor mill but lands coveted entertainment gigs. But no too long ago, there was a time when Justin Bieber was just a boy with a guitar, standing in front of a camera, asking us to love him. Today marks the six-year anniversary of Bieber on YouTube, the place where he first adopted the pseudonym of kidrauhl and changed the way aspiring acts market their talents forever. To celebrate–and once again self-promote–the Bieb is pimping a new acoustic take on one of his personal favorites (“Take You”) from last year’s Believe.
It sort of makes sense… On “Friday” we want to get “On The Floor”… Right? Right? It’s all about the party for 2011′s most viewed YouTube videos, with Rebecca Black’s “Friday” racking up a whopping 180 million views (when you combine the original Ark Factory release and the independent release of the video) — the most of any non-major music label release on YouTube. 2011 will henceforth always be the year in which Rebecca Black gave a new meaning to the word “viral.”
As popular as Rebecca Black was, though, she couldn’t compete with the likes of J. Lo; her beat- and booty-heavy video “On The Floor” came in at number one with over 450 million views. Pitbull also featured at #5 and #6 with “Give Me Everything” featuring Ne-Yo, Afrojack and Nayer, and “Rain Over Me” featuring JLo’s ex-hubby Marc Anthony, respectively. See the top 10 list below.