VH1′s Top 20 Video Countdown is premiering Kid Rock‘s video for his new song, “Care,” featuring Angaleena Presley & T.I this weekend, and it’s just in time to get you into the spirit of giving this holiday season. The video is cast in black and white and features a moody looking Kid Rock perched in front of a brick wall, crooning and playing guitar. Footage of Kid Rock jamming is interspersed with images of the everyman, and the message is clear — there are people suffering. Kid Rock’s lyrics urge us to “care” about the less fortunate, with lines like, “I can’t change the world and make things fair, the least that I can do is care.” It’s an anthem for the holiday season to give the more fortunate some serious perspective, championing hope for empathy and humanity.

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