Last week, ‘influential’ music blogger Carles of Hipster Runoff fame coined a new term to describe songs that “you’d imagine a group of suburban girls driving around suburbia blasting while they pour vodka into their Sonic slushies.” He (somewhat derisively) categorized songs like “Kids” by MGMT, “Sleepyhead” by Passion Pit, “Home” by Edward Sharpe & The Magnetic Zeroes, “Young Folks” by Peter Bjorn And John and “Pumped Up Kicks” by Foster The People as “bubblegum indie,” going as far as to break down their common traits as follows: “Vocal FX on some cool sounding voice. Sweet ‘dancey’ bassline. Synthiness. Whistling.”
NPR’s Ann Powers veered in a slightly different direction in her essay on “Pumped Up Kicks” yesterday, describing it as the “ideal summer song for a crash-and-bounce year.” However, she also made sure to call attention to reference Foster The People’s lead singer and songwriter Mark Foster‘s background as an advertising jingle writer and insistence on working whistling into his Song Of The Summer contender (“Because these days there is always whistling,” she sagely notes).
Though these two writers took different tacts at getting there, each acknowledged that Foster The People’s bouncy anthem has officially crossed over from the “indie” world and into the mainstream. This is further evidenced by the video you see above, in which Vinny Guadagnino of Jersey Shore fame dances to “Pumped Up Kicks” with a coterie of adorable moppets in his living room. (We also noted that it was used to score a scene in the Fright Night remake that hit theaters last week, too.) We knew that when we selected the band as a You Oughta Know artist back in June that they were headed for big things, but we had no idea that they would get this big, this quick. At this point, only one question remains: Will the band be able to build on the success of this smash hit with a second single off this record, or will the band veer off into one-hit wonder status? Regardless of that outcome, there’s no denying that “Pumped Up Kicks” has captured the zeitgeist during the summer of 2011.