50 Cent didn’t take much of a gamble with “My Life,” the first single off Street King Immortal which he describes as his “recovery, his comeback.” The song is radio-friendly and carefully calibrated for success, with features from a hip hop legend (that’d be: Eminem) and a chart-topping pop star (cue: Adam Levine) and a thoughtful role-out strategy that includes a radio premiere yesterday, a live-debut on The Voice last night (see below) and this geared up new video.
The big-budget video finds the song’s stars on the lam, in fancy cars and on foot as they run from helicopters and spotlights. “The video is kind of abstract; it’s kind of metaphoric in a sense, like the paranoia of feeling like we’re being chased,” Eminem told MTV News last month, explaining that they’re running to keep their personal lives safe from fame and fortune’s trappings because, “Whether it’s true or not, it’s kind of how we feel.”
50 Cent is a smart business man. For his new single “My Life” featuring Eminem and Adam Levine, the choice of his co-collaborators screams dollar signs. Somewhere around a round conference table 50 Cent told his team, “Get me the two hottest guys out right now–a rapper and singer–and we’re going to make a boatload of money.” Well played, 50. Read more…
We’re in Thanksgiving recovery mode, so it’s time for a special Black Friday Face-Off! You may be nursing a raging feast belly after attempting to induce an L-Tryptophancoma to stave off squirm-worthy questions about “marrying that nice boy you’re living with” (rinse down turkey with wine and repeat). Or you just said no to traditional T-Day and are recovering from the hangover that accompanies watching ThanksKilling with friends and stuffing your face (more bacon, less familial judgment). Fall Out Boy‘s “Thnks fr th Mmrs” and Dido‘s “Thank You” respectively fit either scenario. Whose video reflects your Black Friday mood best?
#Rihannaplane landed last night in New York, and while we wait on the final dispatches from our brave colleagues who were onboard, we thought we would take a moment to start looking at the album that has inspired the whole thing but been seemingly tucked a back seat pocket for the duration of the seven days. Who has time to talk dub-break downs when there’s Ace to be sipped and buses to catch! We get it.
But Unapologetic marks Rihanna’s seventh turn, and it brings to the table much to be reckoned with regarding quality and quantity and he-who-shall-not-be-named. There is also Rihanna’s confidence and swaggering deviance, and of course: “Diamonds.”
Rihanna has 62 million Facebook fans–a smudge more than the number of Americans who voted in the recent election, according to Andy Cohen. That’s also more than any other artist, even Eminem who once held the top spot. With the release of Unapologetic creeping around the corner, Rihanna is on a schedule of non-stop promos. Yesterday she talked with Bravo’s Andy Cohen for a 25 minute live FB chat; and Riri’s Navy was in the audience live and ratchet. Read more…
“Is 8 Mile still relevant 10 years later?” she (who shall remain nameless) asked. All of the eyes in the tiny room darted over with the look of a simultaneous yet friendly “Duh!” It was seemingly an obvious answer to a very valid question on the heels of the flick’s 10 year anniversary.
About a month ago I sat in front of a mounted flatscreen watching 8 Mile for probably the 107th time. Exaggeration, yes, but it sure felt like it. It debuted my freshman year in college to a crop of eager hip-hop fans and devout Eminem followers. But the film meant the most to the natives of Motor City. The Motown era had been long gone. Detroit hadn’t been the heart of exceptionally great musical talent in years. That was until Eminem. Then 8 Mile. Read more…
F*** yeah, America! It’s Friday and you know what that means. Time to exercise your freedom and vote for today’s Face-Off Music Video poll. The United States presidential election is nearly upon us. Practice making those tough decisions on November 6 (if you haven’t already voted early like the eager little patriots you are) by choosing between these politically charged clips: Michael Jackson‘s “They Don’t Really Care About Us” or Eminem‘s “Mosh.” Who gets your flag waving faster? Mull it over while we make a case for each.
“They Don’t Care About Us” – If there was ever a song to get you racing to the nearest polling place, this is it. With a driving beat that keeps time like a military march and a resounding chorus chant of “They don’t really care about us,” this HIStory tune sounds more like a battle cry for democracy than a SoundScan single. Paired with visuals of Michael Jackson in prison blues and handcuffs, dancing around pissed off inmates, The King of Pop easily takes this week’s face-off. Is Eminem Better Than MJ? Take Our Poll
Eccentric South African rap-ravers Die Antwoord have set alight with their provocative new video for “Fatty Boom Boom.” The video is as complicated an act as they are — it at one point finds the duo donning what appears to be blackface, and there is a worthwhile exploration of that element here — and worth unpacking a bit, particularly the part where they totally clown on Lady Gaga and her taste for “freaky things.”
The video begins with a tour guide welcoming a Lady Gaga doppelgänger to Africa with a tour of South Africa’s “Concrete Jungle,” where stoplights are called “robots” and shop owners keep black panthers as guard cats. When they come across Ninja and Yo-Landi Vi$$er performing on the sidewalk, Gaga pauses to admire their “freaky fashion” and has just begun to wonder if she might “get them to open for me” — a gig they’ve actually turned down — when the van gets highjacked. Gaga sets off running and somehow winds up at a dentist/gynecologist’s office, where she births a gross and goo-covered bug because she is indeed the Mother Monster. And in the end, they let the Lion King of the Concrete Jungle eat her. Read more…
When P!nk first teased this Eminem collaboration, she recalled that she had previously worked together with Marshall on the stormy “Won’t Back Down,” off of Em’s Recovery, and said that joining forces for a second time was an obvious move. “I said, ‘Do you want to do a song with me?’ and he said, ‘F*** yeah!’ Handshake. Nothing signed. Done,” she said. And so, here we have the two trouble makers together again, this time for “Here Comes The Weekend,” a feisty ode to the week’s end and yet another pre-release leak from P!nk’s The Truth About Love. Like they say, f*** yeah!
In this so-called “alternative club banger,” Pink and Em are gunning for the weekend, which they take very seriously. “I just want to play,” sings P!nk, “so get out of my way if you know what’s better for you.” Lipstick and leather tights, high heels and cherry wine, she’s not “wasting any time” in her quest for the best weekend (until next weekend). And Eminem’s right there with her, albeit in a style all his own. “Nothing high-class in my glass, only bottles I pop,” he raps, tongue twisting, before going on to toss Diddy a few knocks (“I’m not Puffy, but I’ma run the city tonight/When I hit it, I might act like a friggin’ idiot”) and say something about feeling like a “mixture of Stiffler and Urkel.” All the days between now and the weekend, consider this your warning!