“Fun fact,” tweeted Taylor Swift before last night’s premiere of “We Are Never Ever Getting Back Together,” proud to have you know that the wheEEEE-msical new video — which includes five costume changes, multiple dance parties, and a boyfriend very dismissed — was shot in one continuous and unedited shot. And as she should be, as the latest to pull-off the one-shot feat.
A particular fixture of the 90s, this sort of one-shot music video was popularized by Michel Gondry, and includes classics like Lisa Loeb’s “Stay (I Missed You)” and Weezer’s “Undone (The Sweater Song).” But the one-shot seems to have fallen out of favor as late, computers generally being the video-director’s preferred trick. It’s nice to see reviving this old one. And so, in celebration of Taylor’s entry into the One-Shot Club, let’s take a look back at five other important one-shot videos:







