When people reminisce about the 2012 South By Southwest Music Festival, there will be two things that stand out above the rest: Bruce Springsteen‘s epic keynote speech/concert, and last night’s Shady 2.0 Showcase, headlined by 50 Cent. Sadly, we weren’t able to attend the former, but we did manage to score a highly coveted ticket to the latter. Fiddy and the whole Shady Records family were celebrating the 10-year anniversary of the release of Get Rich Or Die Tryin’ last night, even though the record won’t officially turn 10 until February of next year. Whatever the Shady squad lacks in calendar savvy, they MORE than make up for with their ability to throw a massive party.
Austin had been buzzing all day with rumors that the head honcho of Shady Records, Eminem, would show up to support his protégé 50 Cent as he performed his landmark, six-times platinum debut LP front-to-back. The rumors proved to be true, as Eminem made an unannounced appearance at the Austin Music Hall during “Patiently Waiting,” the second song on Get Rich and the second song to be played last night. The audience had already gone bonkers when Fitty emerged from the shadows —wearing a camouflage bullet proof vest, natch— just a few minutes earlier, but when Em hit the stage ensconced in a grey hoodie, we honestly thought the roof might come off the place. As the two traded verses while the classic Eminem-produced beat pulsated through the speakers, the energy level in the building was truly something to behold.