Rihanna is hustling hard.
The singer is on the verge of releasing her eighth studio album, ANTi, but first, she has reportedly announced that she will be coming out with a line of marijuana products. RiRi made the announcement last weekend at the Cannabis Cup in Jamaica, and she’s come up with the perfect name for the line: MaRihanna. MaRihanna will supposedly include edibles, as well as three strains of weed—Karribean Kush, Haitian Haze, and Jamaican High Grade.
RiRi, who is one of the contributing creative directors for Stance, unveiled her holiday sock collection for Stance yesterday. Take a look at the collection here via Instagram.
It’s no secret that your fave bad gal has been scooping up side hustle after side hustle. As she let us know in her T Magazine interview last month, Rihanna is focusing more on work, family and friends, less on men and is trying her hand at a variety of things. She was named Puma’s Creative Director last year. She announced recently that she’s starting her own beauty and stylist agency. She has a lot on her plate, and she’s not phased by any of it. She’s building an empire. But does she still care about the musical one she’s already built?
The responses to the singles Rihanna has released this year—”FourFiveSeconds,” “American Oxygen” and “BBHMM”—have been lukewarm, which is most likely why ANTi is taking so long to finish. She and her team undoubtedly want it to be perfect, as it’s the first album she’ll have released since 2012’s Unapologetic. And yet, I can’t help but wonder why RiRi is so eager to take on new projects when she’s still finishing the one people are most excited about. I don’t doubt her capabilities by any means, but why does it feel like she’s giving less to music and more to fashion and now, weed?
Perhaps RiRi’s decision to take on new projects is a reaction to the notion that pop music isn’t all that profitable anymore. Maybe she’s spreading her efforts elsewhere so as to make more money for herself. Remember when that dumb accountant made her lose $9 million in one year by advising her to buy a molding mansion? Perhaps RiRi is trying to make smarter business choices by building up her personal brand. I wouldn’t be surprised if she eventually announces that ANTi will be her last album before she decides to dedicate 100 percent to fashion and weed. These two things feel like her two major loves, anyway, don’t they?
Time will tell, and so will the release of ANTi, whenever it comes. In the meantime, prayers up that the album is enough to get us through the winter blues.