Iconic Clothing Brands From the Early 2000s You Forgot About

Remember Apple Bottom Jeans (and boots with the fur)?

Only a handful of fashion brands withstand the test of time. Even fewer are lucky enough to experience successful revivals.

You might have heard about Behati Prinsloo’s forthcoming Juicy Couture collection, slated for an April 15 release. Remember Juicy Couture, purveyor of velour tracksuits? Prinsloo’s collection looks darling and though we’ll probably be refreshing our web browsers the day of its release (those gold sliders are pretttty cute), Behati X Juicy got us thinking: Remember all of those other brands from the early 2000s you used to love?

We’re talking Von Dutch, Ed Hardy, Sean John and so on. Take it back to the days of flared jeans and logo tees in the gallery below.

  • 1 Apple Bottoms
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    “Shawty had them Apple Bottom jeans, boots with the fur (with the fur).”

    This Nelly-blessed fashion line launched back in ’03 and was officially immortalized via Flo Rida’s 2008 song “Low” featuring T-Pain. Long live Apple Bottoms.

  • 2 Von Dutch
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    Trina, Britney Spears and Paris Hilton were among the many celebrities who rocked this brand back in the early ’00s. Some turned their noses up to Von Dutch due to the supposedly controversial beliefs of its founder, Kenny Howard. But many opened up to the brand after Christian Audigier’s efforts to popularize it.

  • 3 Eckō Unltd.
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    Marc Milecofsky’s brand first gained popularity in the ’90s and became a prominent brand in the early ’00s. Eckō Unltd. derives inspiration from graffiti and hip hop culture.

  • 4 FUBU
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    Daymond John’s clothing brand saw wild success mainly in the ’90s, but also in the early 2000s. FUBU, which stands for “For Us By Us,” was founded by John, J. Alexander Martin, Keith Perrin and Carlton Brown in his mother’s house in Queens. The businessman went from not being able to afford a booth to showcase FUBU at the Magic tradeshow in Las Vegas to accruing a net worth of around $250 million.

  • 5 Juicy Couture
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    Juicy Couture’s velour tracksuits were the must-haves of the early 2000s. Everyone who was anyone—Kim Kardashian and Paris Hilton, for example—rocked the look. The brand later went under and announced in 2014 that it was closing all of its U.S. stores. You can now get a full Juicy Couture tracksuit for under $60 at Kohl’s.

  • 6 Phat Farm
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    Phat Farm, part of co-founder Russell Simmons’ Phat Fashions clothing business, was founded in 1992. It was a major name in the ’90s and early 2000s. Phat Fashions announced that Kellwood would buy it for $140 million back in ’04.

  • 7 Baby Phat
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    Baby Phat came out in 1999 as the sibling company of Russell Simmons’ Phat Farm. It was headed by Simmons’ ex-wife Kimora Lee Simmons. Lil’ Kim famously modeled for the brand in 2000 and walked during one of its fashion shows that year.

  • 8 Rocawear
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    Jay Z and Dame Dash’s joint clothing line was created at the turn of the century, a.k.a. 1999. Eight years later, Jay ended up selling Rocawear’s rights to Iconix Brand Group. Iconix reportedly coughed up a whopping $204 million to seal the deal.

  • 9 Ed Hardy
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    Before he became the head of a major clothing brand, Don Ed Hardy was a tattoo artist. His designs incorporate both Japanese art and American aesthetics. Hardy licensed his art designs to be made into a clothing line in 2002, and just a couple of years later, the brand exploded.

  • 10 Hollister
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    The scent. The loud music. The shirtless model standing near the entrance. Going to a Hollister store in the early ’00s was an experience. Known for its cotton logo tees and branded jeans, Hollister was a major “it” brand back in the day.

  • 11 Sean John
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    Launched just before the new millenium, Sean John clothing is headed by, of course, Sean Combs. The clothing line, originally a men’s sportswear line, eventually grew into a lifestyle brand for both men and woman. Nelly, Mariah Carey, T.I., Pharrell and Usher are among the many celebs to have repped it.

  • 12 Parasuco
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    Parasuco had a major hold on the denim industry in the early 2000s, but has since experienced quite the flop. Parasuco Retail Inc. reportedly filed for bankruptcy in 2015, closing down all of its stores in Canada, where it first originated.

  • 13 Girbaud
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    Founded in 1964 by François Girbaud and Marithé Bachellerie, Girbaud became a much-beloved brand in hip-hop through the ’90s and ’00s. François Girbaud apparently took issue with this, as revealed in this inflammatory 2007 interview he did. The brand reportedly filed for Chapter 11 bankruptcy in 2012.

  • 14 L.E.I. Jeans
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    L.E.I. Jeans were so hot in the ’00s, Taylor Swift landed a campaign with the brand. She did a BTS video of her photo shoot for L.E.I. and simultaneously promoted her career as a country artist at that time.

  • 15 G-Unit Clothing
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    50 Cent’s G-Unit Clothing Company was founded in 2003 as a joint venture between 50 Cent and Mark Ecko. The partnership lasted five short years, as G-Unit eventually separated from Mark Ecko Enterprises in 2008. G-Unit’s reign gave way to many iconic ads, but also left a stain on our memories with those horrendous tank tops.

  • 16 Shady Ltd.
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    Eminem first debuted his Shady Ltd. clothing line in ’03. The line unfortunately got lost in the wake of various other rappers’ clothing lines and though it attempted a brief revival in 2008, Shady Ltd. eventually faded out.

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