When Bey told everyone to bow down, bitches, she meant exactly what she said. Beyonce season is upon us and all of us will deal with her 24/7 presence taking over our lives.
Trading our neck scarves for maxi dresses has been a long time coming, but the summer just heated up with a Beyonce and H&M partnership. The singer from the H-Tooooown, as she reminded us recently, will model swimwear and beachwear based on her own individual style. And true to Beyonce reign form the print ad alongside a TV commercial for the campaign will run with a new Bey song, “Standing On The Sun.”
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
King Bey’s “been on” and just like her husband she’ll “show you how to do this, hun.”
Beyoncé For H&M Confirmed [Vogue]