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NEWS : STORIES
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05.07.2009 12:59 PM EDT
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Eminem Gets Bloody In New Online '3 A.M.' Game
Game even includes snippet of forthcoming Eminem/ 50 Cent song 'Crack a Bottle.'
by
James Montgomery
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Eminem's online "3 A.M." game
(Photo:
TheRelapse.com
)
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Well, now we know why Eminem checked himself into the (fictional) Popsomp Hills Rehabilitation Center: He planned on murdering everyone in the
place.
It seems the rather elaborate viral campaign he launched late last month — which included being admitted to a faux-rehab facility (complete with working phone numbers and e-mail addresses) run by a mysterious Swiss therapist named, uh, Dr. Balzac — was just the first step in promoting his grisly, blood-soaked new video, for the track "3 A.M."
On Thursday (May 7), we entered the second step.
That's when Eminem posted a vaguely creepy message on his Twitter account ("They will never find me ...") with a link to the Popsomp Hills Web site, which had undergone a rather drastic face-lift, turning into a graphics-heavy interactive game that takes Em fans inside the "3 A.M." video. With a few clicks of the mouse, visitors can wander the dark hallways of the Center, poke and prod around Eminem's blood-spattered room and watch disturbing footage on security monitors of the rapper offing his victims, all while "3 A.M." blares in the background.
If fans dig a bit deeper, they'll also find a cell phone left open at the security desk, (with a text message from Dr. Balzac, plus a new phone number which allows fans to leave messages for patients — like Em and Ken Kaniff, a character who appears on Emimen's albums), a wall clock that automatically sets itself to 3 A.M. (and sends a half-naked Em running by a window), a severed finger in a bag and, hidden in a desk drawer, a bottle, which when broken, reveals a snippet of the Eminem/ 50 Cent track "Crack a Bottle."
There's also the blood-filled bath tub from the "3 A.M." video and the creepy mannequin Em kisses in the clip. Oh, and alternate angles of the slayings — a nurse, a security guard — from the video, too.
It's all pretty scary, and rather genius (and sort of like the "Alone in the Dark" video game, too), and it appears that there's still more horror to come: Fans will notice that there is a door to the left of the Popsomp Hills security desk rattles a bit when clicked on, but remains locked ... until a "No Access" sign pops up, along with a note that says "Reopening May 19, 2009," the same day Em's Relapse LP is released.
This report is provided by MTV News
 
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