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Chart Watch: Dylan Leads Post-Grammy Resurgence


Folk-rock icon's Time Out of Mind rocketed from #122 to #27 after picking up three awards.

by Addicted To Noise's Randy Reiss


The 40th annual Grammy Awards may have been memorable due to unscheduled appearances by the Wu Tang Clan's Ol' Dirty Bastard and performance artist Michael "Soy Bomb" Portnoy, but consumers who watched the awards apparently did not forget the winners



either.

The weekly sales figures for Grammy winners doubled the previous week's numbers, quadrupling in the case of first-time Album of the Year winner Bob Dylan, according to SoundScan, the industry-sales watchdog.

While Best New Artist winner and Lilith Fair veteran Paula Cole's This Fire sold 33,000 copies the week before the Grammys, it shot from #40 to #20 on the Billboard 200 albums chart after selling 49,000 copies following the ceremony in New York. R&B singer Erykah Badu sold 6,400 copies of her pioneering debut, Baduizm, the week before the Grammys, but then saw that increase to 12,000 copies after taking home awards for Best Female Rhythm & Blues Performance and Best Rhythm & Blues Album, sales figures that rocketed Baduizm from #173 to #103 and brought the album's total sales to 2.1 million.

It was folk-rock legend Dylan, though, who saw the biggest sales leap. Pre-Grammys, his critically acclaimed album Time Out of Mind sold 10,000 copies. Dylan then performed "Lovesick" at the awards show with the unscheduled dancing accompaniment of New York artist Portnoy, who apparently was hired as an extra for Dylan's slot. The legend picked up Grammy statuettes for Album of the Year, Best Male Rock Performance and Best Contemporary Folk Album, resulting in a sales boom of 41,000 and a bump from #122 to #27. Total sales for the album hit 595,000.

At Philadelphia's HMV, which also sold quadruple its usual amount of copies of Time Out of Mind, sales associate Paula Quijano attributed the leap in sales to the exposure of Dylan's music to a new, wider audience. "I think with [Dylan's] kind of music, he doesn't get as much play on the radio as a Paula Cole or a Shawn Colvin," she said. "So getting all that exposure to a new audience was bound to help his sales."

Other Grammy winners saw smaller but still significant sales jumps. Dylan's son, Jakob, and his band, the Wallflowers -- winners of the Grammys for Best Rock Song and Best Rock Performance By a Duo or Group With Vocal -- sold 1,000 more copies of Bringing Down the Horse than they did the week before, inching up from #112 to #105. Same goes for Best Rap Solo Performance winner Will Smith and his Big Willie Style, which has now sold 1.2 million copies and moved from #16 to #14.

Rock chanteuse Fiona Apple, who picked up a Female Rock Performance Grammy for "Criminal," moved 4,000 additional copies of her debut, Tidal, boosting the album from #76 to #61 with sales now topping 2.1 million. Best Alternative Album winner Radiohead also experienced renewed chart success following the Grammys, with their critically acclaimed OK Computer jumping from #57 to #37.

It wasn't such a great week, however, for those not at the Grammys. While gangsta-rapper Silkk The Shocker's Charge It 2 Da Game remained lodged in the #3 slot, SoundScan reports that the album's sales dropped from 288,000 last week to 141,000. Grunge-rockers Pearl Jam managed to hang in the top 10 on sales of 73,000 copies of Yield, but they saw the album slip from #5 to #10 and their weekly sales dip below 100,000 for the first time since Yield's Feb. 3 release.

Meanwhile, West Coast gangsta-rapper C-BO's Til My Casket Drops, whose lyrics landed the rapper in jail this week on a parole violation, debuted at #41. GenX-folkie Ani DiFranco's latest, Little Plastic Castle, experienced a 50 percent sales drop in its second week, falling from #22 to #60.

Next week, all eyes will be on Madonna. Her latest, Ray of Light, reflects a new sound and, of course, a new image for the ever-changing diva.

The rest of the best: Titanic soundtrack (#1); Let's Talk About Love, Celine Dion (#2); Savage Garden, Savage Garden (#4); The Wedding Singer soundtrack (#5); Backstreet Boys, Backstreet Boys (#6); My Way, Usher (#7); Love Always, K-Ci & Jojo (#8); Yourself Or Someone Like You, Matchbox 20 (#9). [Wed., March 4, 1998, 7 p.m. PST]




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