BACARDI B-LIVE CONCERT ROCKS MIAMI ON APRIL 19

MIAMI (February 2008) – BACARDI® B-LIVE®, an innovative global concert series that embraces diverse artists in a collaborative showcase, lands at Miami's Bayfront Amphitheater April 19.

A 25-country global program of music events, BACARDI B-LIVE showcases both international and emerging artists, providing them with the opportunity to collaborate and deliver rousing audio and visual experiences designed to promote spontaneity through audience participation. 

In addition to turning up the volume on the Miami music scene, BACARDI B-LIVE will benefit the city by supporting both local and national organizations for the arts, to be announced at a later date.

Proud to call Miami its U.S. corporate home, BACARDI will feature at B-LIVE its distinguished family of rums in a way never seen before. Concert attendees (21+ only) can experience the "BACARDI Avenue of Cocktails,” where they will have the opportunity to create their own custom signature drink recipes through the aid of a computerized drink preparation module. Mixologists will be on hand to serve up the special cocktails.

No mystery that the ‘spirit’ behind the B-LIVE series is BACARDI, which in 1862 revolutionized the spirits industry when founder Don Facundo Bacardi began producing BACARDI Rum, the world’s best-selling brand. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE is an exclusive ticketed event for adults aged 21 and over only. For more information and to register for tickets, please visit www.blivemiami.com.

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers.  The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Rum, the top-selling rum worldwide, GREY GOOSE® Vodka, MARTINI & ROSSI® Vermouth, Asti and Prosecco, DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® Gin, CAZADORES® Tequila, and other new and emerging premium brands.

 

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For additional information
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.blivemiamicom
©2008 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.