BACARDI B-LIVE CONCERT ROCKS MIAMI ON APRIL 19
Additional Acts Confirmed to Perform
Including Dave Navarro, Deep Dish, DJ Skribble and more…

MIAMI - (March 26, 2008) – BACARDI® B-LIVE®, an innovative global concert series that embraces diverse artists in a collaborative showcase, lands at Miami's Bayfront Amphitheater April 19.  BACARDI is pleased to announce that joining already signed Groove Armada, will be Deep Dish (Dubfire + Sharam), Cedric Gervais, and the combination of Dave Navarro and DJ Skribble featuring ?uestlove (Questlove), Cisco Adler, J Mello and DJ Slynkee.

A 25-country global program of music events, BACARDI B-LIVE showcases both international and emerging artists, providing them with the opportunity to join forces and deliver rousing audio and visual experiences designed to promote spontaneity through audience participation. 

In addition to the vibrant musical styles of Groove Armada, BACARDI B-LIVE presents an exciting lineup: alternative’s first true rock hero, Dave Navarro; multi-media personality, DJ Skribble; DJ and house music producers, Deep Dish (Dubfire + Sharam); drummer, DJ, and record producer, ?uestlove; former front man for the band Whitestarr, Cisco Adler; hip hop and pop music artist, J Mello; resident DJ of Space Miami, Cedric Gervais; and the most versatile DJ, Slynkee.  The complete line-up will be announced at a later date.

“Each B-LIVE concert is unique, bringing together a one-of-a-kind collaboration of distinguished musical artists along with great-tasting BACARDI rum cocktails for a memorable experience,” said Nick Boyce, senior marketing manager, Bacardi U.S.A. Inc.

In addition to turning up the volume on the Miami music scene, BACARDI B-LIVE will benefit the city by supporting both local and national organizations for the arts.

Proud to call Miami its U.S. corporate home, BACARDI U.S.A. will feature its distinguished family of rums in a way never seen before. Concert attendees (21+ only) can experience the "BACARDI Avenue of Cocktails,” where they will have the opportunity to create their own custom signature drink recipes through the aid of a computerized drink preparation module.

No mystery that the ‘spirit’ behind the B-LIVE series is BACARDI, which in 1862 revolutionized the spirits industry when founder Don Facundo Bacardi began producing BACARDI Rum, the world’s first light bodied rum, in Santiago de Cuba. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE is an exclusive ticketed private event for adults ages 21 and over only.  For more information and to register to win tickets, please visit www.blivemiami.com.

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Rum, the top-selling rum worldwide, GREY GOOSE® Vodka, MARTINI & ROSSI® Vermouth, Asti and Prosecco , DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® Gin, CAZADORES® Tequila, and other new and emerging premium brands.

 

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For additional information
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.blivemiamicom
©2008 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.