BACARDI® AND MYSPACE TO OFFER
DJs ‘DREAM GIG’ IN MIAMI
MIAMI (April 2008) – MySpace.com, the internet’s premier social networking site has teamed up with BACARDI® rum to offer one exceptional DJ the experience of a lifetime: The chance to open for the BACARDI B-LIVE private concert event when the innovative global concert series lands at the Bayfront Amphitheater in downtown Miami, April 19.
The contest is open to entrants 25 years of age or older. Interested DJs can learn more, enter online and get official rules at www.myspace.com/blivemiami. Judged on video or music file submission, the grand prize winner will take the stage as the opening act of the concert and will play for up to 60 minutes. Included in the package is round-trip airfare to Miami and hotel accommodations for three nights, plus V.I.P. access to the event and after-party.
“BACARDI B-LIVE goes well beyond the traditional concert experience,” said Nick Boyce, senior marketing manager for BACARDI. “Not only with its compelling ensemble of musical talent, but in its affiliation with MySpace.com to offer a talented DJ the opportunity to actually open the Miami concert.”
All online entries must be received by 11:59 p.m. EST, April 4, 2008. The grand prize winner will be announced on both the www.bacardi.com and MySpace web sites.
A 25-country global program of music events, BACARDI B-LIVE showcases both international and emerging artists, providing them with the opportunity to collaborate and deliver rousing audio and visual experiences designed to promote spontaneity through audience participation.
B-LIVE acts scheduled to perform include Groove Armada, Deep Dish (Dubfire + Sharam), Cedric Gervais and the combination of Dave Navarro and DJ Skribble featuring ?uestlove (Questlove), Cisco Adler, J Mello and DJ Slynkee.
In addition to delivering original and provocative musical talent, BACARDI B-LIVE will benefit the city of Miami by supporting a local and national organization for the arts to be announced at a later date.
BACARDI B-LIVE is an exclusive ticketed private event for adults ages 21 and over only. For more information and to register for tickets, please visit www.blivemiami.com.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Rum, the top-selling rum worldwide, GREY GOOSE® Vodka, MARTINI & ROSSI® Vermouth, Asti and Prosecco , DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® Gin, CAZADORES® Tequila, and other new and emerging premium brands.
###
For additional information
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com
Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com
THIRSTY FOR LIFE? DRINK RESPONSIBLY.
www.blivemiamicom
©2008 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.