ICELINK'S NATIONAL CHARITY-LINKS CAMPAIGN TO RAISE FUNDS FOR VH1 SAVE THE MUSIC FOUNDATION & HOUSTON ELEMENTARY SCHOOL DURING MONTH OF AUGUST; TARGETS 10 CHARITIES IN 10 CITIES NATIONWIDE
HOUSTON (May 9, 2006) - Renowned fashion jeweler IceLink Watch has announced that IceLink's Charity-Links Campaign- an ambitious national campaign to raise funds and awareness for selected non-profit organizations throughout the countryówill be benefiting the VH1 Save The Music Foundation during the month of August. The campaign, which kicked off April 1 in Los Angelesówhere the company's headquarters are locatedówill benefit 10 charities in 10 cities within the year. The funds raised for the VH1 Save The Music Foundation through this national campaign will be used to purchase instruments and fund the music program at a local Houston Elementary School.
The campaign is designed to use IceLink Watch's new bicycle bracelet lineóa sophisticated and affordable line of signature jewelryóto give back to communities by raising funds and awareness for selected non-profit organizations around the country. For each month of the campaign, a portion of the bicycle bracelets total national sales will go to the program's selected charities. Each color of the bicycle braceletóa total of 10ówill represent a different cause, with the fifth month of the campaign (August) using the white bracelet to support the VH1 Save The Music Foundation.
"Our new line of bracelets represents our efforts to link communities together," said Andy Sogoyan, Owner of IceLink Watch. "We are looking forward to supporting the selected charities through this extraordinary campaign which we created and designed one day in our offices when we were thinking of ways to give back."
For the month of August in Houston, IceLink Watch, in addition to advertising in select jewelry stores, will be supported by a strong radio promotion on local stations. In each city and during each month, IceLink Watch will raise awareness for the national campaign through similar means, working with a select jewelry distributors and local radio stations to support the Charity-Links Bracelet Campaign.
IceLink's Charity-Links Bracelet Campaign will benefit charities in the following cities:
APRIL 2006óLos Angeles, CA: Los Angeles Youth Opportunity Movement
The color green is symbolic of Youth Achievement
MAY 2006óLas Vegas, NV: Susan G. Komen Breast Cancer Foundation
The color pink is symbolic of Breast Cancer Awareness
JUNE 2006óOrlando, FL: Heart Of Florida - United Way
The color blue is symbolic of Youth Programs
JULY 2006óAtlanta, GA: Georgia National Guard Family Support Foundation
The color yellow is symbolic of Support For Military Families
AUGUST 2006óHouston, TX: VH1 Save The Music Foundation
The color white is symbolic of Support For School Music Programs
SEPTEMBER 2006óPhiladelphia, PA: Boys & Girls Club
The color light blue is symbolic of Youth Programs
OCTOBER 2006óNew York, NY: Food Bank For New York City
The color orange is symbolic of Hunger Relief
NOVEMBER 2006óDetroit, MI: Detroit Youth Foundation
The color black is symbolic of Youth Achievement
DECEMBER 2006óMiami, FL: Ronald McDonald House
The color red is symbolic of Support For Children & Families
JANUARY 2007óSan Juan, Puerto Rico: Amateur Boxing Federation
The color purple is symbolic of Youth Athletics
IceLink Watch hopes that its efforts will have an important impact on each organization, and have announced that a portion of every Bicycle Bracelet sold in the US-$5 for any bicycle bracelet, and $10 for the organization's specific bracelet colorówill go directly to the selected charity following each month.
"IceLink Watch is proud and excited to enter into partnerships with some of the most important jewelers in the country to help raise awareness and funds for charities and organizations in our country," said Sogoyan. "We have great hopes for just how much we can do for these programs."
In addition to IceLink Watch's advertising efforts, one celebrity spokesperson for each charity represented will be announcedóeach assisting IceLink increase both awareness for the campaign and the charities efforts.
Established as one of the elite jewelry manufacturers in the world, IceLink Watch offers everything from classic to contemporary collections, and caters to diverse tastes in styles, colors and karat sizes. The all new Bicycle Bracelet line, IceLink's most affordable yet, is available in three different sizes. IceLink Watch products are available in select stores around the country, with Romano's Jewelers to act as the official jewelry store of the Los Angeles campaign.
Contact: Swanson Communications, 202-783-5500 or email jsilkowitz@swansonpr.com.
All IceLink Watch products can be found on their web site www.IceLinkWatch.com.
Information on Romano's Jewelers can be found on their web site www.RomanosJewelers.com.