ICELINK’S NATIONAL CHARITY-LINKS CAMPAIGN TO RAISE FUNDS FOR THE VH1 SAVE THE MUSIC FOUNDATION & HOUSTON SCHOOLS DURING MONTH OF SEPTEMBER; TARGETS 10 CHARITIES IN 10 CITIES NATIONWIDE
JUWAN HOWARD OF THE HOUSTON ROCKETS TO SUPPORT LOCAL EFFORTS
HOUSTON, TX (August 28, 2006) – Renowned luxury lifestyle timepiece and jewelry manufacturer IceLink Watch has announced that IceLink’s Charity-Links Bracelet Campaign— an ambitious national campaign to raise funds and awareness for selected non-profit organizations throughout the country—will be benefiting the VH1 Save The Music Foundation during the month of September. The campaign, which kicked off April 1 in Los Angeles—where the company’s headquarters are located—will benefit 10 charities in 10 cities within the year. The funds raised for the VH1 Save The Music Foundation through this national campaign will be used to purchase instruments and fund the band programs at two Houston Schools—Stonewall Jackson Middle School and E.O Smith Education Center. Juwan Howard, 12-year NBA veteran and former All-Star, of the Houston Rockets has joined IceLink’s efforts. Howard will act as the celebrity spokesperson for the month-long campaign, and will make a public appearance to raise awareness for the campaign on September 28th at Shannon Fine Jewelry & Watches—the official jewelry partner of the local campaign. Additional support for the campaign will come through promotions on Houston’s 107.5 K-HITS (KLDE), as the station will raise awareness for the campaign during select on-air giveaways and mentions.
IceLink’s Charity-Links Bracelet Campaign is designed to use a portion of the sales from their new bicycle bracelet line to give back to communities by raising funds and awareness for ten selected organizations in ten cities around the country over a ten month period. Using their connections with the sports and music world to attract celebrity spokespeople such as Xzibit, Tampa Bay Buccaneer Carnell “Cadillac” Williams, boxers Hopkins and Vernon Forrest, and now Juwan Howard of the NBA, the campaign has thus far benefited organizations such as the Los Angeles Youth Opportunity Movement, the Susan G. Komen Breast Cancer Foundation of Las Vegas, and All Children’s Hospital in Tampa/St. Petersburg, Florida. Each color of the bicycle bracelet—a total of 10—will represent a different cause, with the sixth month of the campaign (September) using the white bracelet to support the VH1 Save The Music Foundation. With local radio promotions and a featured celebrity spokesperson in each city helping to raise awareness for the campaign, IceLink Watch’s efforts have already raised nearly $15,000 in funds for organizations in three cities.
“Our new line of bracelets represents our efforts to link communities together,” said Andy Sogoyan, Owner of IceLink Watch. “We are proud to work with VH1 Save The Music to benefit youth in the Houston area. Having developed relationships with some of the top recording artists in the world, we recognize the impact music can have on our youth. We look forward to supporting the selected charities through this extraordinary campaign which we created one day in our offices when we were thinking of ways to give back.”
For the month of September in Houston, IceLink Watch, will be partnering with Shannon Fine Jewelry. In each city and during each month, IceLink Watch will raise awareness for the national campaign through similar means, working with a select jewelry distributors and local radio stations to support the Charity-Links Bracelet Campaign.
IceLink’s Charity-Links Bracelet Campaign will benefit charities in the following cities:
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APRIL 2006—Los Angeles, CA: Los Angeles Youth Opportunity Movement - The color green is symbolic of Youth Achievement - |
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MAY 2006—Las Vegas, NV: Susan G. Komen Breast Cancer Foundation |
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JUNE 2006—Orlando, FL: Heart Of Florida - United Way - The color blue is symbolic of Youth Programs - |
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JULY 2006—Atlanta, GA: Georgia National Guard Family Support Foundation - The color yellow is symbolic of Support For Military Families |
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AUGUST 2006—Philadelphia, PA: Boys & Girls Club - The color light blue is symbolic of Youth Programs - |
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SEPTEMBER 2006—Houston, TX: VH1 Save The Music Foundation - The color white is symbolic of Support For School Music Programs - |
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OCTOBER 2006—New York, NY: Food Bank For New York City - The color orange is symbolic of Hunger Relief - |
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NOVEMBER 2006—Detroit, MI: Detroit Youth Foundation - The color black is symbolic of Youth Achievement - |
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DECEMBER 2006—Miami, FL: Ronald McDonald House - The color red is symbolic of Support For Children & Families |
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JANUARY 2007—San Juan, Puerto Rico: Amateur Boxing Federation - The color purple is symbolic of Youth Athletics - |
IceLink Watch hopes that its efforts will have an important impact on each organization, and have announced that a portion of every Bicycle Bracelet sold in the US—$5 for any bicycle bracelet, and $10 for the organization’s specific bracelet color—will go directly to the selected charity following each month. In addition to IceLink Watch’s advertising efforts, one celebrity spokesperson for each charity represented will be announced—each assisting IceLink increase both awareness for the campaign and the charities efforts.
Established as one of the elite jewelry manufacturers in the world, IceLink Watch offers everything from classic to contemporary collections, and caters to diverse tastes in styles, colors and karat sizes. The all new Bicycle Bracelet line, IceLink’s most affordable yet, is available in three different sizes. IceLink Watch products are available in select stores around the country, and at Shannon Fine Jewelry & Watches in Houston, located in the Champions area (4950 FM 1960 West, Ste E2, Houston, TX 77069).
Since the VH1 Save The Music Foundation was created in 1997, $34 million worth of new musical instruments have been donated to 1,400 public schools in 80 cities, improving the lives of more than 800,000 children.
About to launch its tenth year, the Emmy and Peabody Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America’s public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for our nation’s youth. VH1 Save The Music’s many honors include the Governors’ Award (a special Emmy Award), the George Foster Peabody Award for broadcast and cable excellence, and many Beacon Awards. VH1 Save The Music Foundation’s 2006 national sponsors include Anheuser-Busch, Crest, Curve Fragrances by Liz Claiborne, Grey Goose Vodka, JetBlue, and Nikon.
Contact: Swanson Communications, 202-783-5500 or email jsilkowitz@swansonpr.com.
All IceLink Watch products can be found on their web site www.IceLinkWatch.com.