BEN SHERMAN AND GIBSON GUITAR BAND TOGETHER TO CREATE THE ULTIMATE NOISE FOR CHARITY

Original Brit label, Ben Sherman and leading guitar specialist, Gibson, have created the ultimate range of money-can’t-buy collectable guitars to celebrate their love for British music and style through the decades.

These one of a kind, bespoke designs will be showcased individually in all Ben Sherman stores globally from October 15 to November 26, 2007.

Exhibited in its own dedicated window space, all 20 customized guitars can be viewed online at the Ben Sherman website and will be available to own by placing bids at the website, bensherman.com

Designed in collaboration with renowned guitar artist Philippe Dubreuille, the range of instruments are decorated with archival Ben Sherman prints including its iconic houndstooth check, target logo and the Paul Weller Candy stripe.

Famed for making magical guitars for legends such as Iggy Pop, Noel Gallagher and The Clash for more than 20 years, Dubreuille creations are destined to become exclusive collectables for fashion and music lovers alike.

The guitars will be display in Ben Shermans Global retail windows across the UK, US, Australia, Middle East and Asia.

All US Ben Sherman stores, located in New York, Los Angeles, Las Vegas, and San Francisco will auction guitars in aid of the inspirational Vh1 Save The Music Foundation.

For further information, please contact:
Ben Sherman Media Contact
Dana Dynamite ñ 212.840.8000 ext 208 / dana.dynamite@bensherman.com

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