KIEHL'S CELEBRATES SAN FRANCISCO'S ROCK & ROLL HERITAGE WITH SECOND STORE OPENING
COMPANY DEBUTS CUSTOMER FRIENDLY CURB-SIDE SERVICE
August 16, 2007 - Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, celebrates San Francisco’s historic, and ever thriving music culture at the opening of a second freestanding store June 15, 2007 – located in The Westfield Centre. Kiehl’s is proud to announce that 1% of proceeds from sales for the first year will fund the VH1 Save The Music Foundation’s creation of a music program at a local school. In addition, as an homage to the birthplace of music icons such as Jefferson Airplane and The Grateful Dead, Kiehl’s will celebrate the opening with a limited edition T-shirt designed by legendary 1960’s Fillmore concert poster artist, Lee Conklin, available exclusively at Kiehl’s San Francisco stores.
With Kiehl’s signature apothecary aesthetic and a new modern feel infusing excitement into the new store environment, the Westfield Centre location also offers Kiehl’s first customer friendly “curb-side service.” Customers may phone in orders ahead of time and a Kiehl’s Customer Representative will bring their purchases directly to their car upon arrival.
The 474 sq. ft. store maintains Kiehl’s traditional characteristic practices:
- Kiehl’s commitment to environmental responsibility – Unveiling of a new design concept for the first time in the U.S, Kiehl’s advances its longtime commitment to the environment with the use of natural, sustainable materials and energy efficient light fixtures
- Kiehl’s commitment to education through attentive service is accentuated through a dedicated personal consultation area. The enhanced space provides an opportunity for customer representatives and patrons to converse privately about products best suited for the individual’s needs. Customers receive the kind of attentive service for which Kiehl’s is known around the world today.
- Simple, no-frills packaging allows Kiehl’s to formulate its products with high quantities of the most efficacious natural ingredients available.
- Generous sampling – Kiehl’s “try before you buy” program offers the complete line of skin and hair care for men, women, children and babies with a generous offering of its traditional product samples. To further assist the customer in selecting the most appropriate formulations, Kiehl’s also offers a 100% money back guarantee on all purchases.
Kiehl’s at Westfield Centre store elements:
- Curb-side service – makes shopping simple and quick for the Kiehl’s customer who’s accustomed to the company’s broad selection and knows precisely what they like.
- Reclaimed wood flooring – American chestnut floors have been constructed from structural beams obtained from former warehouses.
- Carrera marble tables and trim – provide a utilitarian, functional approach.
- Modern blown glass chandelier – a modern take on the crystal chandeliers that have adorned Kiehl’s flagship store in NYC for years.
- Vintage photographs and mementos – take customers on a journey through Kiehl’s rich history.
- Replicated exposed brick wall – evokes the old-world, quality character of Kiehl’s East Village neighborhood.
- Tile entryway – inspired by historic New York City entryways characteristic of old-world retail establishments
Now in its tenth year, the Emmy and Peabody Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America’s public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for our nation’s youth. Since the VH1 Save The Music Foundation was created in 1997, $34 million worth of new musical instruments have been donated to 1,400 public schools in 80 cities, improving the lives of more than 800,000 children.