Proceeds from Donated Version of Exclusive Ringtone Will Raise Money for Music Education

LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and the VH1 Save The Music Foundation today announced a partnership with Grammy-Nominated singer-songwriter Natasha Bedingfield. Bedingfield is donating a live version of her song "Angel" - off her sophomore release, Pocketful Of Sunshine, to create an exclusive ringtone to benefit The Foundation. The ringtone can be purchased for $2.99 and will be available beginning Wednesday, July 16 through September 28 at save.vh1.com. Consumers are also able to text SAVE to shortcode 66555 to purchase the ringtone. The promotion will be featured in a vignette highlighting Natasha Bedingfield in her quest to raise awareness and the necessary funding to make sure that music is available for as many children as possible.

From Sunday, July 27, through Sunday, August 2, buy two pairs of Levi’s® jeans at participating JCPenney stores or at jcp.com and Levi’s® will donate $5 on your behalf to VH1 Save the Music. In return, you’ll receive a $10 JCPenney gift card*. Just think, you’ll get your back-to-school shopping done early and get a little extra money in your pocket… all while helping to contribute to a worthy cause. Click here to learn more.

*Mail-in offer valid on purchases made from 7/27/08 – 8/2/08. Purchase(s) must be made on jcp.com or at participating JCPenney stores, open to legal residents of the U.S. and Puerto Rico only. Purchase any two pairs of Levi’s® Men’s, Young Men’s, Misses, Juniors, Boys or Girls jeans, and receive a Ten Dollar ($10) JCPenney Gift Card by mail. Qualifying purchases must be made within the same department. Purchase made across multiple departments are not eligible. Limit two Gift Cards per household. Mail-in request must be postmarked by 9/4/08 and received by 9/19/08. JCPenney, Levi’s® or its agents are not responsible for lost, misdirected or illegible entries. Gift Cards are redeemable for merchandise or services at JCPenney Stores in the U.S. or Puerto Rico and jcp.com. For consumer questions related to this Offer, please call 1-800-850-5833 9:00am-5:00pm PT. For each qualifying purchase, Levi’s® will donate $5 to VH1 Save the Music Foundation up to $100,000. ©2008 Levi Strauss & Co. All rights reserved. Levi’s® and the Red Tab are registered trademarks of Levi Strauss & Co. The JCPenney name and logo are registered trademarks of J.C. Penney Company, Inc.

LOLLAPALOOZA AND THE AUSTIN CITY LMITS PARTNER WITH VH1 AND ITUNES TO SAVE THE MUSIC

For the second year in a row, Lollapalooza and the Austin City Limits Music Festivals have partnered with VH1 Save The Music and iTunes to make the live recordings from this years festivals count. Last year, over 35 artists, including Pearl Jam, Satellite Party, Joss Stone and Regina Spektor participated, raising over $25,000 and counting to benefit the Foundation.

To check out this year's line-up, visit http://www.lollapalooza.com and http://www.aclfestival.com and make sure to visit VisitiTunes and download exclusive tracks from this year's festivals to benefit the Foundation.

Purchase a rockin' tank top, designed by Scarlett Johansson and donated generously by Intermix & Torn in honor of the third annual "VH1 Rock Honors" celebrating the legendary band The Who. This original shirt will be sold exclusively by Intermix www.intermixonline.com with a portion of the proceeds benefitting the VH1 Save The Music Foundation.

To Purchase, Click Here