President, Eentertainment, MTV Networks Music Group & President, LOGO
Brian Graden is President of Entertainment, MTV Networks Music Group and President of Logo. As President of Entertainment, Mr. Graden leads and provides programming oversight to all the MTVN music networks including MTV, VH1, MTV2 and CMT. In this capacity, all music, news, specials, production, series development and artist relations teams for the individual music channels report to him. As Logo's President, he is responsible for all aspects of the channel created specifically for the LGBT audience. Additionally, Mr. Graden also provides programming strategy and expertise for MTV's extensive international development efforts.
Since Mr. Graden took over programming responsibilities at MTV almost 9 years ago, the channel has been the #1 rated basic cable network for the coveted 12-24 year old demographic every year. Under his guidance, MTV has launched a slew of hits and critically acclaimed series that struck a chord in the pop culture landscape including, "Laguna Beach," "The Osbournes," "Made," "Pimp My Ride," "Punk'd," "My Super Sweet 16," "Mash-Ups," "Viva La Bam," "The Ashlee Simpson Show," "Cribs," "Newlyweds," "Jackass" and "Total Request Live," continually resulting in more people watching the network than ever before. MTV2, now in over 58 million homes, closed out 2005 with its highest rated year ever among P12-34 and males 12-24 and continues to deliver its innovative mix of music and long-form programming with such breakout hits as "Wonder Showzen," the "MTV2 $2 Bill" concert series, hip-hop music programming block "Sucker Free Sundays" and heavy metal staple "Headbangers Ball."
Since Mr. Graden joined VH1 in 2002, the network has experienced a widely recognized creative rebirth with ratings increasing 80%. In fact, 2005 was VH1's most watched year ever in its 20-year history. Fueled by the popularity of such series as "I Love The 70's/80's/90's," "Driven," "Best Week Ever," "Storytellers," "The Surreal Life," "Web Junk 20," "Fabulous Life," "Celebrity Fit Club," "Breaking Bonaduce" and "Hogan Knows Best," VH1 has become "...the destination for hipper-than-thou Gen X-ers eager to celebrate and affectionately denigrate pop culture of yesteryear," according to The New York Times. New series coming up include the network's first scripted comedy series "so noTORIous," starring Tori Spelling and documentary series "Heavy: The Story of Metal."
CMT, the leader in country music television, boasts 2005 as its most watched year ever and the channel's third consecutive record-breaking year. CMT recently garnered national media attention with its multi-year agreement to telecast the prestigious "Miss America Pageant," which premiered live in January 2006, and ranked as the most watched telecast in CMT's history. The network's original long-form programming including "CMT Crossroads" and "CMT Music Awards" continue to have a lasting positive impact on country music sales and touring.
As president of Logo, Graden helmed what stands as the largest digital channel launch in almost five years. The historic June 30 debut of Logo brought into being the first-ever, full-time ad-supported network for the lesbian, gay, bisexual and transgender (LGBT) audience. Logo launched with more than one thousand hours of content and quickly grew its initial distribution of 13 million U.S. households to more than 19 million within just four months. As part of MTV Networks' overall mission to provide quality entertainment for underserved viewers, Logo provides LGBT audiences with a place where they can see themselves and be themselves, through a mix of original and acquired entertainment programming that is authentic, smart and inclusive. Featuring a library of more than 350 acquired films from every major studio and a constantly growing slate of original series and specials, Logo has fast become a viewing destination across multiple platforms for gay audiences across the country.
Additionally, Mr. Graden has taken an extremely active role in MTV's Emmy Award-winning "Fight For Your Rights" campaigns. Launched in 1999, the comprehensive pro-social initiatives have focused on informing, empowering and providing young people with tangible solutions to some of their top concerns including violence, discrimination and sexual health. As part of the campaigns, MTV produced such influential specials as the Peabody Award winning "Social History of HIV" and "Warning Signs," which explored the psychological factors that contribute to young people becoming violent and how to address them. In addition, MTV premiered the original television movie, "Anatomy of a Hate Crime" which documented the story of Matthew Shepard, the college student who was brutally beaten and murdered because of his sexual orientation.
Throughout his career, Mr. Graden has helped shaped pop culture on television. Before joining MTV Networks, he tapped into the phenomenon that became "South Park," as he commissioned Matt Stone and Trey Parker to create an animated short called "The Spirit of Christmas," which he then sent out as a video Christmas card. The five-minute short quickly became the underground secret vice of Hollywood and was honored with the LA Film Critics' Award for Best Animation. The rest is history as "South Park" was born and quickly became the highest-rated series on COMEDY CENTRAL and spawned the critically-acclaimed feature, "Bigger, Longer & Uncut."
Mr. Graden joined MTV in July of 1997 as Executive Vice President, Programming. In January of 2000, he was promoted to President, Programming MTV & MTV2 and in May of 2002, he was named President of Entertainment for MTV & VH1. Prior to that, Mr. Graden ran Foxlab, Fox's home for new and experimental projects, where he oversaw an array of programming initiatives. Mr. Graden also owned his own company, which produced several shows including the "Dating Game" for national syndication. Mr. Graden holds an MBA from Harvard Business School. He is based in Santa Monica and works from MTV Networks' New York and Santa Monica headquarters.
# # #

