"Bling'd: Blood, Diamonds and Hip Hop," a new documentary under VH1's Rock Docs franchise will take a hard-hitting look at the diamond trade in Sierra Leone, West Africa and the discovery by the "diamond-obsessed" hip-hop community that they may have unintentionally played a role in the country's war. This past summer, VH1, Article 19 Films, Djali Rancher Productions and the United Nations Development Program were in Sierra Leone, along with hip-hop artists Paul Wall, Raekwon (of Wu Tang Clan), and reggaeton king Tego Calderon, to film this documentary which premieres on VH1 Thursday, February 22 at 8 PM*. In the U.S., Kanye West, Jadakiss, Big Daddy Kane, Juelz Santana, Chris Aire, Mr. T and others will weigh in on the evolution of "bling," what it means to wear diamonds in Hip-Hop America, as well as the issues surrounding conflict diamonds and poverty in mining communities. Along with their insight, the film will be interspersed with testimonials, factoids and graphic images of those directly affected by the diamond trade. These artists are representative of the hip-hop community coming to terms with its obsession with "bling" and the discovery of the effect it has on the impoverished people in Sierra Leone. Kanye West captures this realization quite simply, "It's just ironic that what made black people feel so empowered was completely demoralizing and destroying other black people."