Celebrity Fit Club is back for its third season as a one-hour reality show in which eight overweight celebrities compete in two teams of four to lose weight. In each episode the celebrities attend "Fit Camp" where they take part in a range of physical and motivational activities designed to shed the pounds, increase team spirit and rivalry, and win prizes.
In each episode we'll see them at home or work struggling to maintain their regime. And in each episode we'll see them at the "Weigh In Ceremony" where they'll be individually weighed and judged by the panel: a doctor, a psychologist and their fitness trainer. They are also weighed in teams on a huge counterweight scale. In the final show, each member of the team that has lost the most weight across the series wins a grand prize.
This show is about more than diet and exercise. It deals with difficult emotional issues around body image and the fear of failure.
The show is constructed to show celebrities as they are rarely seen. By signing up to Celebrity Fit Club, they're making a brave statement to the world that they have a problem and they need help to overcome it. The celebrities will be challenged to succeed with a combination of empathy and tough love from our panelists. They'll be aiming to shed pounds, but they'll also have to shed their inhibitions.
The show will involve: