2010 DO SOMETHING! AWARDS
WINNERS
| The Do Something Award | Movie Star | TV Show |
| Music Artist | Athlete | Comedian |
| With Style | Charities on Facebook | |
| City | Docu Style |
DO SOMETHING Twitter
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Alyssa Milano
Alyssa Milano has been tremendously successful in using Twitter as a tool to raise money for Charity: Water, a nonprofit working to supply clean water to those in need. On her birthday, she asked her followers to donate money to the charity instead of purchasing birthday gifts. Today she has raised $92,568 for the charity.
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Ashton Kutcher
Won a 24-hour charity race with CNN on Twitter by being the first to gain over a million followers. He then donated $100,000 to the Malaria No More Fund.
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Hugh Jackman
Announced a contest on his Twitter feed where he would donate $100,000 to a charity based on which follower could make the most convincing case on behalf of a charity in 140 characters or less. He and his wife ended up choosing two winners -- Charity: Water and Operation Of Hope.
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Edward Norton
During the New York Marathon, Twitter helped him raise $1.2 million for the Maasai Wilderness Conversation Trust.
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BP Global PR
With over 170,000 followers and growing, this satirical Twitter account chronicles the public relation misadventures of BP during the worst environmental disaster in U.S. history. In addition to raising awareness of the awful situation, @BPGlobalPR is now donating money to the Gulf Restoration Fund. Proceeds from the sales of a “BPCares” T-shirt (which shows the logo smudged with oil) have already generated $20,000 in donations.
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