2011 DO SOMETHING! AWARDS
NOMINEES
| The Do Something Award | Athlete | Charity Song |
| City | Comedian | Concert |
| Couple | Docu-Style | |
| Festival | Movie Star | Music Artist |
| Reality TV Show | Style | TV Show |
| TV Star |
DO SOMETHING Facebook
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Robin Hood Foundation – Lady Gaga Giveaway
After joining forces, the Robin Hood Foundation and Lady Gaga launched a contest on Facebook for a $1 million giveaway to support New York City teens living in poverty. The objective was to raise awareness of needs that exists in the city for homeless teens, while allowing fans to vote for one of the five organizations up for the grand prize. Within a week they garnered over 1,036,000 votes and a tremendous amount of support.
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93 Dollar Club
After Carolee Hazard of Menlo Park, CA paid for a stranger's groceries and documented it on Facebook the woman sent her a reimbursement check with an extra $93, her friends on Facebook encouraged her to donate it to her local food bank. And so the 93 Dollar Club was born, going viral among Carolee's friends and their friends rasing over $120,000 to date.
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Joplin, MO Tornado Recovery
Brent Beshore, the 28-year old CEO of Adventures, created a Facebook Page to help his hometown of Joplin, MO shortly after it is ravaged by tornados. The page quickly grew to over 170,000 Facebook Fans, who raised over $1 Million in donations over 4 days. The page also turned into a headquarters for updates and relaying valuable information faster than news media and support services on the ground.
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Livestrong Chalkbot
The Livestrong Chalkbot app created on Facebook gives people the opportunity to submit a message of hope and inspiration that will be written on the roads during the Tour de France. A picture of the message along with GPS coordinates will be sent to each person's whose message is written.
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