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After being diagnosed with cancer, Giuliana vowed to fight against the disease and started Bright Pink (a cancer awareness charity). She is also an advocate for Operation Smile.
The singers teamed up to be the faces of the MAC Viva Glam line and a new campaign to bring HIV/AIDS awareness to Latin America with proceeds going directly to support activities raising awareness of HIV/AIDS in Latin America.
Heidi Klum lit the Empire State Building Red and white to raise awareness for DKMS in the fight against blood cancer. She is also a dedicated supporter of children's health and welfare through her work with UNICEF and the Children's Hospital.
Nicole founded the Richie Madden Foundation with husband Joel Madden, working in association with the Los Angeles Free Clinic to help disadvantaged families.
Crawford has been a long-time supporter of the pediatric oncology program at the University of Wisconsin-Madison, she is also an honorary board member of the Multiple Myeloma Research Foundation and an official supporter of the Ronald McDonald House Charities.