SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group, is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 39, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.
Music has always been at the heart of his career. He is a recognized producer, solo artist and performer, who has produced chart-topping hit songs for music superstars including Aretha Franklin, Sting, Jennifer Lopez, Mary J. Blige, Janet Jackson and the Notorious B.I.G. Combs, has also released four multi-platinum albums and won his third Grammy Award for the 1 song "Shake Ya Tailfeather" from the Bad Boys II soundtrack, which he executive produced. In 2006, Diddy released Press Play, his hugely anticipated follow up album which debuted at the top of the charts awarding him the number one album in the country.
Sean's success in music has translated into a collection of business including the screen. With television, Diddy and MTV have always had a special relationship beginning with his famous videos and show stopping VMA performances. In June 2003, Diddy teamed up with MTV to find the next big hip hop group with "Making the Band II" which aired for three seasons. Diddy brought a new installment of the now hit show with "Making the Band III" in spring 2005, when he was in search of an all girl group. Diddy has also entered into a first-look, overall production agreement for future television projects with MTV which to date includes the mega-hit show, "Run's House." Combs will continue to provide executive producer services in connection with developing, supervising, producing, consulting and possibly appearing on potential MTV branded programming.
Acting is fast becoming an important ingredient in the burgeoning empire of Sean Combs. Beginning with his acting debut in the film "Made," Combs went on to receive critical acclaim for his supporting role in "Monster's Ball" opposite Halle Berry and made a successful Broadway debut starring in the lead role of Walter Lee in the classic Lorraine Hansberry tale, "A Raisin in the Sun." This year, Combs starred in and executive-produced a television adaptation of the acclaimed play for ABC Network. Additionally, he has also appeared in the highly anticipated prequel "Carlito's Way: The Beginning" directed by Brian De Palma. Adding to his roster of television ventures, Diddy joined the HBO family in June 2005 with the series "P. Diddy Presents the Bad Boys of Comedy" which features the hottest up-and-coming urban comedians performing in front of a live audience.
Not only has Combs made an indelible mark on the worlds of entertainment, he continues to break new ground in the fashion industry. Since the inception of his label, Sean John Clothing, Combs has been praised for his innovative and sexy approach to fashion. His efforts were recognized in 2004 when he was awarded the prestigious "Perry Ellis Menswear Designer of the Year Award" from the Council of Fashion Designers of America (CFDA). Additionally, Combs launched his first fragrance, "Unforgivable" in 2006 with cosmetics giant Estee Lauder which quickly became the number one selling fragrance across America followed by "Unforgivable Woman" in 2007.
Also in 2007, Sean partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing initiatives for Ciroc Vodka.
Combs is a proud father to sons Justin, Christian, Quincy and twin girls D'Lila Star and Jesse James.
A native of California, Capricorn Clark is the quintessential girl Friday. Before moving to NYC in 2000 she worked at Def Jam, Magic Johnson Enterprise and Bet Films.
Once in New York, she worked at Dimassimo brand advertising. She was a rainmaker and later became a Brand Manager after successfully assisting to land a multi million-dollar account. While at Dimassimo she handled, The Plaza Hotel, Instinet, Crunch Fitness, and Hotwire. Her time in was advertising key, as it was where she learned the fundamentals of selling an idea.
After the fallout of September 11th a partner at the agency- knowing the true state of the business reality -suggested she take a position that offered a new challenge with a company that had asked her if she knew of any great people. Capricorn took the advice and became television Production manager at Crossroads, a prominent production company in North America. At Crossroads she worked with the high speed turnaround times of television working on promos, branding, show openings and interstitials. She managed projects for HBO, ABC, NBC, GSN and USA. She also wrote on the creative team, successfully winning new project work with her fresh, frank and inspiring commercial spots.
The skills Capricorn had by this point attracted a headhunter who had seen her resume online. She needed a Jane of all trades. The job was for Diddy.
Shortly after she began as Personal Liaison to Sean Combs where for nearly five years she handled all the day to day functionality of both Mr. Combs business and personal life. She learned to create systems for assisting a titan running several business entities and personas with deliverables respectively.
Over the years, she managed many of the Sean Combs brands events. She handled the Unforgivable Men's launches in America, France and London, the premier of "HBO's Badboy's of Comedy", CFDA events and white Parties. She played an integral role in the creation of Diddy's 2007 "Press Play" album as a key production coordinator, organizing the contributions of Pharrell Williams, Nas, Kanye and Brandy. She also worked on the historic "Vote or Die" campaign with Mr. Combs to secure boldface support to encourage youth voting. She has referred to her time as Mr. Combs assistant as "Getting your masters in hustle and drive. Priceless".
She briefly left Badboy and permanently left her days as an assistant to take a position at Sony BMG as a consultant for strategic and product marketing. She was assigned Ciara and R. Kelly amongst others to project lead. With her ivy league like experience for scheduling and relationship management she was able to maximize. Ciara's project "The Evolution" entered the billboard chart at the number one position beating Eminem and Gwen Stefani. While seeking to gain new impressions with and create a connection for the fans with Ciara, Capricorn secured Reggie Bush as the co- star for the "Like a Boy" video which made it an event record that signified "shared" girl power. She also created "R. Kelly TV" a set of 21 episodes of up close and personal moments with the artist that became a major connection point and portal to R. Kelly for the fans. R. Kelly's "Double Up" debuted at number one as well. While at Sony, she co-wrote and sold a romantic comedy feature film to "Our Stories".
It was apparent she learned her lessons well from Mr. Combs. After a call from him when it was time to re-launch his women's business, she returned to Badboy or rather Sean John to begin new phase with Mr. Combs.
At Sean John she successfully launched the Sean John brand into the women's arena, signing Cassie and Lauren London to lead the movement. With a campaign that tapped into the true essence of what women really want while maintaining the core values of the Sean John brand. With Mr. Combs, she created campaigns that sparked a change in the landscape of urban female advertising. After success with Sean John women, Mr. Combs turned over the portfolio of Sean John over; Capricorn executed the campaign for fourteen licenses for the 2008 year.
Currently Capricorn lives in Manhattan and has been promoted to Global Brand Director for Sean "Diddy" Combs, managing Diddy's personal brand. She oversees Diddy's likeness and direction for the portfolio of brands under the Sean Combs Enterprise umbrella. Capricorn is also the Producer in charge of "Making His Band" & "I Want to Work for Diddy" for Badboy Films.
You've heard his name, seen his work and experienced his passion, creativity and determination in more ways than you might know, meet Phil Robinson, current co-star and producer of VH1's hit series "I Want To Work For Diddy." Robinson's relationships paired with his expert knowledge behind the scenes producing and co-creating various projects such as, "Diddy Runs the City", and "Chose or Lose: Vote or Die" and MTV's "Making the Band", which he also appeared in, has revolutionized reality television. After all, who else knows what it takes, but "The Negotiator" himself, whom has worked alongside the entertainment elite for over eighteen years. These among many more television ventures that are currently in the works not only make Phil Robinson a recognizable force in business but a household name. In his most recent venture, Robinson is spearheading Billionaire Ron Burkle's investment into the film, television, sports, marketing and promotions fields where he uses his complimentary nature of the entertainment business, experience, and personal relationships to create a new formula for success. Robinson presently is looking at Ventures with Ciroc Vodka, T-Mobile, Exxon and A&E TV Networks,
As master of client, corporate and artists relations, and as the former deal making, money making and financial MANAGER of Sean "P Diddy" Combs and previous Island Def Jam Chief of staff, Robinson's best known for co-creating and executing the Vote or Die Campaign, conceptualizing and executive producing MTV's hit series, Making Da Band and building Magic Johnson's Entertainment brand and franchise, making it one of the most valuable music and destination entertainment companies in the world today. In 2004 Robinson notably produced Puffy's Birthday Ball at Cipriani Wall St. that many of those whom attended, touted as New York's party of the century and a night never to be forgotten. With credit of several other star studded, high profile and media adorned events to his name, in 2006 Robinson wowed the MTV crowd when he produced My Super Sweet 16 most viewed birthday party of LA Reid's son, Aaron Reid, were Kayne West performed. This became MTV's My Super Sweet 16's highest rated episode. Months later Robinson produced a show-stopping intimate affair for LA Reid's 50th Birthday while still he was still chief of Staff working alongside the music legend at Island Def Jam. During that time, Robinson handled daily operations for the hit-making label and ensured that it ran smoothly and successfully. He has long touted the reason for his continued success is that he is "The Best #2 man in the Business" and is always striving to carry out the leader's vision while diversifying the companies' ways of increasing revenue.
While Island Def Jam, Robinson was also responsible for maintaining relationships with the companies top artists such as Kanye West, Mariah Carey, Nickleback, Ludacris The Killers, Young Jeezy, Rick Ross, Ne-yo and Rihanna. By also being the direct day to day contact for Super producer Rodney Jerkins, Bryan Michael Cox and Music Icon Lionel Richie it's easy to see why Phil Robinson's name is synonymous with the word success. To add to Robinson's long list of duties, while handling the daily business of the company as well as working on directing the albums, tours and marketing Robinson was active in investigating the next waves of marketing to the consumer of the day whether it was ring tones, corporate partnerships, packaging deals etc...
It's only natural that all things that Robinson touches turns to gold as he has a phenomenal history in the music, film and TV industries. While at the helm of Bad Boy Worldwide, where he also managed Combs career, he orchestrated the Proactive deal, secured Combs maximum exposure by booking him as the host for the 2004 VMA's. Robinson was also responsible for bringing Combs his biggest deal ever to create a bigger and better Sean John, with Billionaire, financier Ron Burkle and managing Combs participation in the New York marathon where he raised over 1 million dollars which was donated for the betterment of inner city schools.
In 2001 Robinson spearheaded the Entertainment division of the multi-billion dollar Magic Johnson Enterprises where he brokered a monumental deal between MCA and Magic Johnson to form Magic Johnson Music. He also negotiated and secured the television reality show; Making the Team starring Magic Johnson with Columbia Tri Star and Davis Television, and signed production rights for MJE, for Fox Motion Pictures "Brown Suga" (starring Taye Diggs and Sanaa Lathan) & "I Used to Love Her." By successfully building and promoting the Magic Johnson brand and franchise, Robinson increased company revenue by millions, making it one of the most valuable music and destination entertainment companies in the world.
In the game since 1986 Robinson was a key player in the Howard University party and promoting days. It was at Howard where he meet Michael Bivins (renowned producer and member of the multi-platinum group New Edition) and in 1998 Bivins asked Robinson to work on his upcoming tour, starting as a road assistant and as luck would have it Robinson was eager to explore the music industry, and the door had just opened.
His six year journey with Bivins lead him to work for New Edition in 1989, for Bel Biv Devoe in 1990, then onto become the tour manager's assistant for R & B group, Guy. Once the tour was over, Robinson went back to work with Bel Biv DeVoe for three more years, and his hard work and determination finally paid off. Business about records, studio and tour managing had been mastered and Robinson had been hired as Keith Sweat's Tour Manager. He would later go on to assist Bivins with the development of Boyz to Men and moved on to tour manage them for their first multi platinum album. In 1994, Robinson coordinated the Boyz II-Men World Tour (with Qadree El-An) and later managed the Triple Threat tour featuring Bell Biv Devoe, Johnny Gill and Keith Sweat. Robinson then worked on several high profile arena tours including the Frankie Beverly & Toni Braxton Tour, The Silk/Coca Cola and Summerfest /Budweiser Superfest.
Robinson for his razor-sharp tactics and business savvy expertise has new groundbreaking plans in the horizon that will change the future of marketing as we see it today. He is surely one to watch for 2009 and beyond.
Executive Vice President, Warner Music Group
From an unpaid internship in 1991, Kevin Liles has had a meteoric rise through the ranks to become President and CEO of the Def Jam Music Group in 1998 when he was just 30-years-old. In 2004, Kevin joined his long-time mentor Lyor Cohen, President and CEO of North American Recorded Music for Warner Music Group (WMG) as Executive Vice President. As one of the industry's most influential executives, he oversees a number of marketing and brand extension initiatives and provides support for key artist promotions and strategic ventures for a collection of WMG's labels, including Atlantic Records and Warner Bros. Records as well as the Company's world-renowned music publishing company, Warner/Chappell Music.
Over the course of his career, Kevin has been instrumental in the success of superstar artists such as Jay Z, Kanye West, T.I., Missy Elliot, Ludacris, DMX, LL Cool J, Dru Hill, Musiq Soulchild, Ashanti, Ja Rule and the late great Gerald LeVert among others.
Kevin has not only put his extraordinary talents and determination to work in the music industry, he has also been a visionary, activist and philanthropist and an advocate for numerous social causes, including free speech, civil rights and voting rights. He has also been an outspoken voice against racism and censorship across the country. Determined to use the blueprint of his own success to help guide young America, Kevin has worked to inspire youth for more than two decades including through his bestselling book "Make It Happen: The Hip Hop Generation Guide to Success" and subsequent youth empowerment speaking tour.
In addition to his own Kevin Liles for a Better Baltimore and Make It Happen Foundations, which engages youth through business, education and community-based initiatives, he also serves as a board member of the Hip-Hop Summit Action Network. Kevin's philanthropic work includes involvement in a number of non-profit organizations such as the American Civil Liberties Unions, Healthcorps and the NAACP among others; earning him recognition from the TJ Martell Foundation, the "Urban Hero" award from The Catalog for Giving, the United Jewish Association's "Visionary Award," and the prestigious "Racial Harmony Award" from the Foundation for Ethnic Understanding. In 2007, the Mayor of Baltimore renamed a street in his honor.
Kevin is the proud father of three children and currently works in New York City.