1. Sean CombsSean Combs

    SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group, is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 39, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.

    Music has always been at the heart of his career. He is a recognized producer, solo artist and performer, who has produced chart-topping hit songs for music superstars including Aretha Franklin, Sting, Jennifer Lopez, Mary J. Blige, Janet Jackson and the Notorious B.I.G. Combs, has also released four multi-platinum albums and won his third Grammy Award for the 1 song "Shake Ya Tailfeather" from the Bad Boys II soundtrack, which he executive produced. In 2006, Diddy released Press Play, his hugely anticipated follow up album which debuted at the top of the charts awarding him the number one album in the country.

    Sean's success in music has translated into a collection of business including the screen. With television, Diddy and MTV have always had a special relationship beginning with his famous videos and show stopping VMA performances. In June 2003, Diddy teamed up with MTV to find the next big hip hop group with "Making the Band II" which aired for three seasons. Diddy brought a new installment of the now hit show with "Making the Band III" in spring 2005, when he was in search of an all girl group. Diddy has also entered into a first-look, overall production agreement for future television projects with MTV which to date includes the mega-hit show, "Run's House." Combs will continue to provide executive producer services in connection with developing, supervising, producing, consulting and possibly appearing on potential MTV branded programming.

    Acting is fast becoming an important ingredient in the burgeoning empire of Sean Combs. Beginning with his acting debut in the film "Made," Combs went on to receive critical acclaim for his supporting role in "Monster's Ball" opposite Halle Berry and made a successful Broadway debut starring in the lead role of Walter Lee in the classic Lorraine Hansberry tale, "A Raisin in the Sun." This year, Combs starred in and executive-produced a television adaptation of the acclaimed play for ABC Network. Additionally, he has also appeared in the highly anticipated prequel "Carlito's Way: The Beginning" directed by Brian De Palma. Adding to his roster of television ventures, Diddy joined the HBO family in June 2005 with the series "P. Diddy Presents the Bad Boys of Comedy" which features the hottest up-and-coming urban comedians performing in front of a live audience.

    Not only has Combs made an indelible mark on the worlds of entertainment, he continues to break new ground in the fashion industry. Since the inception of his label, Sean John Clothing, Combs has been praised for his innovative and sexy approach to fashion. His efforts were recognized in 2004 when he was awarded the prestigious "Perry Ellis Menswear Designer of the Year Award" from the Council of Fashion Designers of America (CFDA). Additionally, Combs launched his first fragrance, "Unforgivable" in 2006 with cosmetics giant Estee Lauder which quickly became the number one selling fragrance across America followed by "Unforgivable Woman" in 2007.

    Also in 2007, Sean partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing initiatives for Ciroc Vodka.

    Combs is a proud father to sons Justin, Christian, Quincy and twin girls D'Lila Star and Jesse James.

  2. Capricorn ClarkCapricorn Clark

    A native of California, Capricorn Clark is the quintessential girl Friday. Before moving to NYC in 2000 she worked at Def Jam, Magic Johnson Enterprise and Bet Films.

    Once in New York, she worked at Dimassimo brand advertising. She was a rainmaker and later became a Brand Manager after successfully assisting to land a multi million-dollar account. While at Dimassimo she handled, The Plaza Hotel, Instinet, Crunch Fitness, and Hotwire. Her time in was advertising key, as it was where she learned the fundamentals of selling an idea.

    After the fallout of September 11th a partner at the agency- knowing the true state of the business reality -suggested she take a position that offered a new challenge with a company that had asked her if she knew of any great people. Capricorn took the advice and became television Production manager at Crossroads, a prominent production company in North America. At Crossroads she worked with the high speed turnaround times of television working on promos, branding, show openings and interstitials. She managed projects for HBO, ABC, NBC, GSN and USA. She also wrote on the creative team, successfully winning new project work with her fresh, frank and inspiring commercial spots.

    The skills Capricorn had by this point attracted a headhunter who had seen her resume online. She needed a Jane of all trades. The job was for Diddy.

    Shortly after she began as Personal Liaison to Sean Combs where for nearly five years she handled all the day to day functionality of both Mr. Combs business and personal life. She learned to create systems for assisting a titan running several business entities and personas with deliverables respectively.

    Over the years, she managed many of the Sean Combs brands events. She handled the Unforgivable Men's launches in America, France and London, the premier of "HBO's Badboy's of Comedy", CFDA events and white Parties. She played an integral role in the creation of Diddy's 2007 "Press Play" album as a key production coordinator, organizing the contributions of Pharrell Williams, Nas, Kanye and Brandy. She also worked on the historic "Vote or Die" campaign with Mr. Combs to secure boldface support to encourage youth voting. She has referred to her time as Mr. Combs assistant as "Getting your masters in hustle and drive. Priceless".

    She briefly left Badboy and permanently left her days as an assistant to take a position at Sony BMG as a consultant for strategic and product marketing. She was assigned Ciara and R. Kelly amongst others to project lead. With her ivy league like experience for scheduling and relationship management she was able to maximize. Ciara's project "The Evolution" entered the billboard chart at the number one position beating Eminem and Gwen Stefani. While seeking to gain new impressions with and create a connection for the fans with Ciara, Capricorn secured Reggie Bush as the co- star for the "Like a Boy" video which made it an event record that signified "shared" girl power. She also created "R. Kelly TV" a set of 21 episodes of up close and personal moments with the artist that became a major connection point and portal to R. Kelly for the fans. R. Kelly's "Double Up" debuted at number one as well. While at Sony, she co-wrote and sold a romantic comedy feature film to "Our Stories".

    It was apparent she learned her lessons well from Mr. Combs. After a call from him when it was time to re-launch his women's business, she returned to Badboy or rather Sean John to begin new phase with Mr. Combs.

    At Sean John she successfully launched the Sean John brand into the women's arena, signing Cassie and Lauren London to lead the movement. With a campaign that tapped into the true essence of what women really want while maintaining the core values of the Sean John brand. With Mr. Combs, she created campaigns that sparked a change in the landscape of urban female advertising. After success with Sean John women, Mr. Combs turned over the portfolio of Sean John over; Capricorn executed the campaign for fourteen licenses for the 2008 year.

    Currently Capricorn lives in Manhattan and has been promoted to Global Brand Director for Sean "Diddy" Combs, managing Diddy's personal brand. She oversees Diddy's likeness and direction for the portfolio of brands under the Sean Combs Enterprise umbrella. Capricorn is also the Producer in charge of "Making His Band" & "I Want to Work for Diddy" for Badboy Films.

  3. Phil RobinsonPhil Robinson

    You've heard his name, seen his work and experienced his passion, creativity and determination in more ways than you might know, meet Phil Robinson, current co-star and producer of VH1's hit series "I Want To Work For Diddy." Robinson's relationships paired with his expert knowledge behind the scenes producing and co-creating various projects such as, "Diddy Runs the City", and "Chose or Lose: Vote or Die" and MTV's "Making the Band", which he also appeared in, has revolutionized reality television. After all, who else knows what it takes, but "The Negotiator" himself, whom has worked alongside the entertainment elite for over eighteen years. These among many more television ventures that are currently in the works not only make Phil Robinson a recognizable force in business but a household name. In his most recent venture, Robinson is spearheading Billionaire Ron Burkle's investment into the film, television, sports, marketing and promotions fields where he uses his complimentary nature of the entertainment business, experience, and personal relationships to create a new formula for success. Robinson presently is looking at Ventures with Ciroc Vodka, T-Mobile, Exxon and A&E TV Networks,

    As master of client, corporate and artists relations, and as the former deal making, money making and financial MANAGER of Sean "P Diddy" Combs and previous Island Def Jam Chief of staff, Robinson's best known for co-creating and executing the Vote or Die Campaign, conceptualizing and executive producing MTV's hit series, Making Da Band and building Magic Johnson's Entertainment brand and franchise, making it one of the most valuable music and destination entertainment companies in the world today. In 2004 Robinson notably produced Puffy's Birthday Ball at Cipriani Wall St. that many of those whom attended, touted as New York's party of the century and a night never to be forgotten. With credit of several other star studded, high profile and media adorned events to his name, in 2006 Robinson wowed the MTV crowd when he produced My Super Sweet 16 most viewed birthday party of LA Reid's son, Aaron Reid, were Kayne West performed. This became MTV's My Super Sweet 16's highest rated episode. Months later Robinson produced a show-stopping intimate affair for LA Reid's 50th Birthday while still he was still chief of Staff working alongside the music legend at Island Def Jam. During that time, Robinson handled daily operations for the hit-making label and ensured that it ran smoothly and successfully. He has long touted the reason for his continued success is that he is "The Best #2 man in the Business" and is always striving to carry out the leader's vision while diversifying the companies' ways of increasing revenue.

    While Island Def Jam, Robinson was also responsible for maintaining relationships with the companies top artists such as Kanye West, Mariah Carey, Nickleback, Ludacris The Killers, Young Jeezy, Rick Ross, Ne-yo and Rihanna. By also being the direct day to day contact for Super producer Rodney Jerkins, Bryan Michael Cox and Music Icon Lionel Richie it's easy to see why Phil Robinson's name is synonymous with the word success. To add to Robinson's long list of duties, while handling the daily business of the company as well as working on directing the albums, tours and marketing Robinson was active in investigating the next waves of marketing to the consumer of the day whether it was ring tones, corporate partnerships, packaging deals etc...

    It's only natural that all things that Robinson touches turns to gold as he has a phenomenal history in the music, film and TV industries. While at the helm of Bad Boy Worldwide, where he also managed Combs career, he orchestrated the Proactive deal, secured Combs maximum exposure by booking him as the host for the 2004 VMA's. Robinson was also responsible for bringing Combs his biggest deal ever to create a bigger and better Sean John, with Billionaire, financier Ron Burkle and managing Combs participation in the New York marathon where he raised over 1 million dollars which was donated for the betterment of inner city schools.

    In 2001 Robinson spearheaded the Entertainment division of the multi-billion dollar Magic Johnson Enterprises where he brokered a monumental deal between MCA and Magic Johnson to form Magic Johnson Music. He also negotiated and secured the television reality show; Making the Team starring Magic Johnson with Columbia Tri Star and Davis Television, and signed production rights for MJE, for Fox Motion Pictures "Brown Suga" (starring Taye Diggs and Sanaa Lathan) & "I Used to Love Her." By successfully building and promoting the Magic Johnson brand and franchise, Robinson increased company revenue by millions, making it one of the most valuable music and destination entertainment companies in the world.

    In the game since 1986 Robinson was a key player in the Howard University party and promoting days. It was at Howard where he meet Michael Bivins (renowned producer and member of the multi-platinum group New Edition) and in 1998 Bivins asked Robinson to work on his upcoming tour, starting as a road assistant and as luck would have it Robinson was eager to explore the music industry, and the door had just opened.

    His six year journey with Bivins lead him to work for New Edition in 1989, for Bel Biv Devoe in 1990, then onto become the tour manager's assistant for R & B group, Guy. Once the tour was over, Robinson went back to work with Bel Biv DeVoe for three more years, and his hard work and determination finally paid off. Business about records, studio and tour managing had been mastered and Robinson had been hired as Keith Sweat's Tour Manager. He would later go on to assist Bivins with the development of Boyz to Men and moved on to tour manage them for their first multi platinum album. In 1994, Robinson coordinated the Boyz II-Men World Tour (with Qadree El-An) and later managed the Triple Threat tour featuring Bell Biv Devoe, Johnny Gill and Keith Sweat. Robinson then worked on several high profile arena tours including the Frankie Beverly & Toni Braxton Tour, The Silk/Coca Cola and Summerfest /Budweiser Superfest.

    Robinson for his razor-sharp tactics and business savvy expertise has new groundbreaking plans in the horizon that will change the future of marketing as we see it today. He is surely one to watch for 2009 and beyond.

  4. Andre HarrellAndre Harrell

    Andre Harrell (born 9/26/1960 in Harlem, New York) is an American entrepreneur and founder of the now defunct record label, Uptown Records. Harrell also served as president/CEO of Motown Records. He was also the first half of the hip hop duo Dr. Jeckyll & Mr. Hyde.

    Harrell grew up in Bronx, New York. When he was a teenager, Harrell and Alonzo Brown, his high school friend, formed a rap/ hip-hop duo named Dr. Jekyll and Mr. Hyde The group achieved success with three major hit songs "Genius Rap," "Fast Life," and "AM/FM." Despite this early success in the music industry, Harrell had other career intentions and he continued to pursue his study by attending in Lehman College in Bronx. There he majored in communications and business management, as he wanted to become a newscaster. After three years, he dropped out of college and went to work for a local radio station.

    In 1983, Harrell met Russell Simmons, the founder of Rush Communications. He came to work for Rush and within his two years became vice-president and general manager. After a few years working at Rush, Harrell left Rush Management and founded Uptown Records, where he was responsible for discovering and hiring Sean "P-Diddy" Combs. In 1988, Mary J. Blige recorded an impromptu cover of Anita Baker's "Caught Up In the Rapture" at a recording booth in a local mall. Her mother's boyfriend at the time later played the cassette for Jeff Redd, a recording artist and A&R runner for Uptown Records. Redd then sent it to Andre Harrell. Harrell met with Blige and, in 1989, she was signed to the label; becoming the company's youngest and first female artist.

    In 1988, he was offered a label deal MCA Music Entertainment Group, and after multiple successful releases, in 1992, MCA offered Harrell a multimedia deal, which involved film and television productions. Uptown Records was subsequently renamed to Uptown Entertainment, and its records were featured in productions for Universal Pictures and Universal Television. In 1994 he and New York Attorney Wendy Credle, had a son named Gianni named after the famous fashion designer Gianni Versace. Gianni is now 14, attends Horace Mann and lives in New Jersey. In 1995, Harrell was appointed CEO of Motown Records. In 2009 he was appointed president of Harrell Records an Atlantic company.

  5. PoprahPoprah

    "Poprah", a name created to define a young woman who encompasses the vision, integrity, and passion of media icon, "Oprah Winfrey" and the creativity, drive and fortitude of Sean "Puffy" Combs. As an experienced television host & personality, actress, recording artist, songwriter and television producer, she has had many successes that have spanned the entertainment industry both locally, and internationally.

    Poprah is currently playing a major role in VH1's 2nd season of "I Want To Work for Diddy" as Diddy's protégée and secret agent, and went on to host the deliberations before contestants face the judges for elimination. As Diddy's mole, she says it was quite the acting role, because she and Diddy were the only one's who knew she was acting as if she was really competing tooth and nail for the position. So it was very unlike a typical acting role on a tv show or in a film, where no one is themselves, and acting is expected. To stay in character 24/7 w/ cameras rolling at all times took some serious role-playing and acting chops.

    Poprah's new single, "Goin In" inspired by the her role on the show, is scheduled for release on late December, along with a music video featuring contestants from Vh1's Diddy Season 2. She just performed the single live at Vh1 Launch party for the show in Beverly Hills to rave reviews. Most people are shocked that the big girl, with the big business skills, actually is a great musical talent as well, she raps, sings and really is an engaging performer.

    Her new book is also in its finishing stages, Celebrity Encounters, The Un-Supahead, which chronicles her experiences trying to make it the music industry and highlights her conscious decision to gain weight, hoping it would protect her from sexual harassment she faced year after year fighting to make it in the entertainment industry. It is expected to quite controversial since many of the experiences were w/ some of the biggest names in the industry. Poprah says she must release this book to help enlighten many new comers to the industry about what they can expect and how to learn from her experiences and choices, both good and bad.

    Poprah also owns her own TV/film/music production company, Hollywood South, and has produced several TV shows, one of which has aired on The CW and the other on UPN, and both beat out many competing network shows in the same time slot. She just wrapped on her own reality show, "Big Girls Need Luv Too", which is 1st reality show which truly documents the real life experience of a confident plus size woman in the dating world. The show features 16 men of all walks of life and ethnicities vying for the love of Hollywood's new "it" girl, a big girl.

    She had her own talent based television show which aired on "The CW" called, "Dig It Or Dis It", which was a television talent competition similar to "American Idol". "Dig It Or Dis It" a talent competition which aired on the "CW" which she also hosted and produced, did exceptionally well in the Nielsen ratings, many times beating out several big network shows in its timeslot, including, "The Carlson Daley Show", "Extra" and "Fox News", to name a few. She also hosted and produced her own talk show "Keep It Real", on UPN, on which she interviewed some of the biggest names in the business including Usher, Pharrell, Ludacris, Tanya Hart, Queen Latifah, Justin Timberlake, and James Brown to name a few.

    As a recording artist, on Warner Brothers, then BMG, she had top 20 hits throughout Europe and Asia, charting neck and neck with artists such as Michael Jackson, U2, Seal, and Warren G. Her single Booyah! was #15 in the charts in Italy, preceded by songstress Mariah Carey, and the same song was #8 in the charts in Germany when TLC was #7, and even topped Madonna in some markets.

    Move over Monique & Queen Latifah, there's a new "big" girl in town and she's taking no prisoners.

    For Booking & Interviews Contact:

  6. BLAKE is a restaurant hostess/talent promoter currently living in Los Angeles. Nicknamed "Sunshine" thanks to her bright blonde hairstyle and her sunny personality, she is a master at working a room. Originally from the suburbs of Boston, she received her B.A. in Communications from the University of Maryland, College Park. Blake has worked in a variety of business, including salons, radio stations, and event management firms. She considers her multicultural heritage to be one of her greatest assets.

  7. DalenDalen

    DALEN is a business owner from Dallas, Texas. He has earned his B.A. and M.B.A. in marketing and he knows how to dress to impress. His unique, polished fashion sense always attracts attention from the ladies who have dubbed him the "Black Zack Morris". Dalen's true passion is fashion, but he started a food delivery company in Dallas to help pay the bills and support his family. Dalen calls himself a "true Southern gentleman," thanks in part to his mother and eight aunts who helped to raise him.

  8. DANIEL is a wine steward from Frederick, Maryland. A recent graduate from the College of William and Mary, Daniel fondly recalls growing up in a "Brady Bunch" style house, with a very close knit family. Daniel attended the University of West Point for two years before realizing that the army was not his destiny. Daniel has traveled extensively throughout Europe and considers himself to be extremely refined and cultured, two assets that will greatly benefit the Bad Boy family.

  9. EBONY is a high school algebra teacher and basketball coach from Dallas, Texas. Standing at 6'2, she towers over most of her competition, both physically and mentally. Growing up as a military brat, Ebony describes herself as someone who never had much of anything and she gave up her job to compete to be Diddy's assistant. She holds a B.S. & M S. in Psychology. Also a professional women's football player, Ebony is out for blood both on the field and off.

  10. IvoryIvory

    IVORY is a talent rep born and raised in New Jersey. She holds a B.S. and M.S. from Louisiana State University in Public Relations and Sports Marketing. As a talent buyer, she is no stranger to working with high profile celebrities like Diddy. A self-described social butterfly, Ivory is a tough as nails competitor and doesn't feel intimated by anyone. Ivory's hobbies include volunteering for the Make a Wish foundation and doing her 200 daily ab crunches.

  11. JENNIFER is a model and student from Detroit, Michigan. A world traveler, Jen has lived in Greece and Singapore, and modeled throughout Europe and Asia. Jen considers herself a triple threat: intelligent, creative, and hot. A natural blonde, she prefers to be a bottle brunette, claiming that girls with darker hair are classier and are taken more seriously. Jen's future plans include completing her degree in Human Resources, as well as attending Law School.

  12. JOHN is a mall manager hailing from Washington DC. A giant ladies man, John claims that his favorite hobby is "slaying chicks." An entrepreneur at heart, John has run a Bachelorette party planning business and worked extensively in the nightlife business in Miami. He is extremely competitive and is willing to do whatever it takes to win. John lives by Diddy's statement "If my mission is to go to Zimbabwe and ride a zebra naked, I'll do it."

  13. KENNIS is a student at North Texas University majoring in Public Relations and Marketing. He grew up in a house full of women in Tyler, Texas and had to be the man of the household from an early age. The life of any party, Kennis says he has "charm, charisma, and love-ability." But this teddy bear isn't afraid of competition. He may be the youngest competitor, but he is prepared to divide and conquer.

  14. MelissaMelissa

    MELISSA is an executive assistant from Miami Lakes, Florida. A tough Latina, born and raised in Queens, NY, in the business world she compares herself to "a man in a woman's body." She lives by the New York motto: If you can make it there, you can make it anywhere. Melissa has a background in musical theater and frequently competes in talent shows. She is the mother of two boys and is used to juggling raising her kids and a career, just like Diddy himself.

  15. NOELLE is pageant contestant and currently the reigning Miss. St. Petersburg USA. Noelle gave up the opportunity to compete for the title of Miss Florida for the chance to become Diddy's assistant. She was adopted from South Korea at three months old and spent most of her life in a small Michigan farming community. Noelle feels that participating in the pageant system gives her a huge advantage over her competitors, as no one is more cutthroat than 60 beautiful women vying for a crown.

  16. Zach Zach

    ZACH is a new media producer from New Brunswick, New Jersey. Zack worked in banking and started law school before realizing that he would commit "cubicle suicide" if he continued on that path. Armed with his business degree from Howard University, Zack set up his own new media company, making videos and promotional materials for the Internet. Being the youngest of three boys, Zack grew up in a competitive household and that has carried over to the business world. He works 24-7 promoting his company but feels he has gotten as far as he can on his own steam. It's time to see where Diddy and Bad Boy can take him.