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About Rags To Riches

Rags to Riches is a new VH1 special that celebrates the best aspects of human nature: the capacity to overcome hardship through dedicated work and talent, the thrill of enjoying hard won material possessions, and the compassion realized when giving back to those still in need.

In the premiere, Snoop Dogg will take us on his Rags to Riches journey "from the streets to the suites." He'll give us an insider's tour of East Long Beach, California--the rough neighborhood where he grew up amidst police brutality, drug dealing, and gang violence. He'll also share his road to success and the fruits of his good fortune-- as we get an up-close and personal look at his outrageous luxury car collection.

Most importantly, Snoop will tell us about the value of giving back and explain why, in 2004, he started the Snoop Youth Football league. We'll learn about his efforts, through football and academics, to help young men avoid gang violence and stay on the right track. In the final act of the show we'll meet Derrick, a special young man from Snoop's hometown and league, whom Snoop has selected to give the gift of a lifetime.

Rags to Riches is created and directed by Lauren Lazin, who was nominated for a 2005 Academy Award for her film Tupac: Resurrection.