Lenny S. is a veteran music business executive who has helped to shape modern hip-hop culture as we know it.
Born and raised in the Bronx, the birthplace of hip hop, Lenny got his start in the music business as a member of the Bad Boy Records street team. After snagging a once in a lifetime internship opportunity at a then-fledgling Roc-A-Fella Records, Lenny began his working relationship with Shawn "Jay-Z" Carter. Lenny worked with the iconic rapper as A&R on several of Jay's multi-platinum albums, which have garnered over 55 million records sold worldwide.
During his tenure as VP of A&R at Def Jam, Lenny worked with artists like Ne-Yo, The Roots, Ghostface Killah, The-Dream, Jadakiss, and DJ Khaled - just to name a few. In 2013, Lenny S. rejoined Jay-Z as SVP of A&R and Artist Management at Roc Nation, signing groundbreaking acts such as Vic Mensa, Justine Skye, and Rapsody, while managing hip hop heavyweights like Fabolous, DJ Khaled, Meek Mill, and Tristan Mack Wilds.
In addition to his credits as a veteran music business executive, Lenny S. is well known for his passion for photography, garnering the nickname "Kodaklens" while documenting iconic moments in hip hop culture with unprecedented access to today's top tier talent. An avid sneaker collector, Lenny S. built on his passion for footwear and high-end street apparel by co-founding the Brooklyn based boutique, Roc N Sole, just steps away from Brooklyn's Barclays center.
Rick Ross has lived up to his prophecy of being the "Biggest Boss." The mogul has evolved into one of hip-hop's most respected MCs in the game as well as a successful label CEO (for his own Maybach Music Group) and business entrepreneur.
Rick Ross' 9th studio album Rather You Than Me recently debuted #1 instantly on iTunes Overall Chart. Well-renowned street artist Mr. Brainwash served as Creative Director for the project.
Over the course of his career, Rick Ross has had over 5 million in albums sales and 6 million singles sold.
In addition to his success as a hip-hop artist, Rick Ross has branched out his expertise into brand partnerships withBelaire Champagne, Rich Hair Care, Checker's/Rally's, and Wingstop.
Terius Youngdell Nash, better known by his stage name The-Dream, is an American singer-songwriter and record producer.
The-Dream got his start in 1998 when he joined a singing group that was featured on local legend Raheem's track, "Most Beautiful Girl". Shortly after, the group disassembled and Terius Nash was reborn. By 2003, after sharpening his pen and being sought after locally in Atlanta, the Bankhead prodigy landed his first real record on then-platinum group B2K, penning the R&B jam "Everything". The song marked the first time The-Dream had been professionally compensated as a songwriter and earned him his first publishing contract with Peer Music.
While The-Dream saw moderate success in the early 2000s, it was one record given to the Barbadian princess in 2007 that, to this day, has been the pivotal record that changed sound and song for his generation. The song was "Umbrella," a record written along side music legend Tricky Stewart. "Umbrella" would go on to break domestic and international records while on its way to winning the first Grammy for Rihanna and also adding another gold statue to Shawn "Jay-Z" Carter's discography.
This moment in history paved the way for The-Dream as he quickly took to the airwaves as a solo artist, signing to the LA Reid-helmed label Def Jam by Karen Kwak and Shakir Stewart. The-Dream was alive and well on his way to the charts lifting two #1 singles - "Falsetto" and "I Luv Your Girl", and his first gold album Love Hate within a year. He would go on to win BET's Best New Artist award in 2008.
In 2009, The-Dream released another gold album Love vs. Money at the same time as receiving a Grammy for Song Of The Year for the smash hit "Single Ladies" (Beyoncé). Although he would go on to win more Grammys, it was that particular one that instantly turned one of Atlanta's most talented stars into a Star Maker. The-Dream went on to win Grammys for "All Of The Lights" (Kanye West, Rihanna) and "No Church In the Wild" (Watch The Throne [Jay Z, Kanye West] ft. The-Dream & Frank Ocean).
By breaking artists such as Justin Bieber with the smash hit "Baby" and also smashing Elvis Presley's record of Number 1's with the song "Touch My Body" by Mariah Carey, it is safe to say The-Dream has secured a place that many covet their entire life, earning him the title and name "The American Dream."