Based on the book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by former Interscope Records president and internationally acclaimed marketing maven Steve Stoute, this four part documentary series is a thorough examination of hip-hop as a pop cultural movement, whose profound influence eventually paved the way for the election of Barack Obama. It's the history of hip-hop remixed. We present the micro -- touchstone events and legendary artists -- while focusing on the revolutionary macro forces at work.
Over the last three decades, hip-hop culture and its seminal figures have gone from being a urban counterculture movement to permeating virtually every aspect of American life: The music we listen to, the fashion we wear, the food we eat, the cars we drive, etc. Hip-hop has done more to erase perceptions about racial distinctions for the generations that grew up exposed to it than any other force since the Civil Rights Movement. There's now a whole generation of Americans who grew up immersed in this culture who are, for all intents and purposes, colorblind. This is the true story of that evolution: The Tanning of America.
While many of these events will be familiar to hip-hop fans, they have never been presented or coalesced in this fashion. This is an epic pop culture journey from the birthplace of hip hop, 1520 Sedgwick Avenue, all the way to 1600 Pennsylvania Avenue.