All Around The World: Hip Hop Comes Full Circle

Watch The Tanning of America finale now!

Nas, Dr. Dre + Al Sharpton Talk The N-Word's Evolution

Plus check out why Dr. Dre says hip hop beefs are bad for business.

Gimme The Loot: Getting Rich With Hip Hop

Watch part three of The Tanning of America now!

Fight The Power: Hip Hop Goes Mainstream

Watch part two of The Tanning of America now!

Word Is Born: Black Culture Goes Mainstream

Watch part one of The Tanning of America now!

Share How #HipHopChangedUs

Tell us how hip hop changed you!


  1. 2000 - present: From Eminem to hip hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become loveable TV and film stars; the dawn of a new political movement in hip ho...  Read Full Summary »


  2. 1993 - 1999: The rise of Snoop and Dr. Dre, hip hop hits the suburbs; Tommy Hilfiger turns hip hop fashion into millions; Biggie and Puffy, Jay and Nas, Ghetto Fabulous and Bling; the influence of music videos; Vibe magazine; the rise of FUBU and Jacob th...  Read Full Summary »


  3. 1987 - 1992: From the dawn of political and gangsta rap through the dawn of hip hop movies to the election of Bill Clinton; Arsenio Hall; the Fresh Prince; In Living Color; hip hop's influence on fashion and Madison Ave; the Beastie Boys; the Source; Yo!...  Read Full Summary »


About The Tanning of America

  1. Based on the book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by former Interscope Records president and internationally acclaimed marketing maven Steve Stoute, this four part documentary series is a thorough examination of hip-hop as a pop cultural movement, whose profound influence eventually paved the way for the election of Barack Obama. It's the history of hip-hop remixed. We present the micro -- touchstone events and legendary artists -- while focusing on the revolutionary macro forces at work.

    Over the last three decades, hip-hop culture and its seminal figures have gone from being a urban counterculture movement to permeating virtually every aspect of American life: The music we listen to, the fashion we wear, the food we eat, the cars we drive, etc. Hip-hop has done more to erase perceptions about racial distinctions for the generations that grew up exposed to it than any other force since the Civil Rights Movement. There's now a whole generation of Americans who grew up immersed in this culture who are, for all intents and purposes, colorblind. This is the true story of that evolution: The Tanning of America.

    While many of these events will be familiar to hip-hop fans, they have never been presented or coalesced in this fashion. This is an epic pop culture journey from the birthplace of hip hop, 1520 Sedgwick Avenue, all the way to 1600 Pennsylvania Avenue.

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