Here’s What Justin Bieber Means With Those Baby Instagram Photos

We uncover the Purpose.

Justin Bieber’s Instagram game just gets better and better, and by that we mean “more confusing.” (Remember the bare butt one?) The Biebs has been actively promoting his new Skrillex collab “Sorry,” out in four days, as well as his Purpose album, slated for a November 13 release. Somewhere in between an Insta post of Biebs’ extensive Vans collection and a photo of him playing ice hockey as a youngster, Justin has been posting pictures of… babies?

Biebs’ followers have mixed feelings about the baby pics. Some are calling him a pedophile, others think that the photos are “cute” and “cool,” and others still just don’t get it. One Twitter user was compelled to rewrite the lyrics to “What Do You Mean?” because, let’s face it, what the hell do these baby photos mean, anyway?

Another user wants to know why all of the babies are white.

Interesting point there. Biebs, what gives? The choice to post photos of babies in promotion of his album is an odd one, though Biebs has also used a picture of a horse and a limo playing Netflix inside, so odd is the norm. Justin has yet to clarify whose babies these are, and though we already know that the pics are promoting Purpose and most likely do not suggest new paternity drama, we tried to figure out what the photos could actually mean in relation to the upcoming album. Here’s what we came up with.

  • This is the face you will make when Purpose drops.

    A post shared by Justin Bieber (@justinbieber) on

    Upon the unveiling of Purpose, you will be awe-struck, floored, literally googly eyed like this rapidly growing child. It’s okay — to be expected, in fact.

  • You’re going to need to cool off.

    A post shared by Justin Bieber (@justinbieber) on

    Purpose will be so good, you’re going to need to take a cold bath. Follow the example of this adorable bathing baby and let it all hang out in the tub.

  • Things might get a little weird.

    A post shared by Justin Bieber (@justinbieber) on

    You might lose your shit when you finally hear Ariana Grande and Justin on the same track or maybe the Jelena collab will force you to discover feelings you didn’t know existed. Whatever happens, know that things are bound to get weird in this album. Listen with caution.

  • It might take a while for you to collect yourself.

    A post shared by Justin Bieber (@justinbieber) on

    And that’s okay. Remember when Beyonce dropped her surprise album? (Of course you do.) Some still haven’t recovered, including yours truly. It happens to the best of us.

We’ll get a taste of what’s to come when “Sorry” drops on Friday. Leave the rest to your imagination until then.

1/2 Cartoon, 1/2 Beyhive.