Kim Kardashian Has Finally Revealed Her “Perfect Selfie Secret”

The cat's out of the bag!

Kim Kardashian has some big news to share.

The emoji and French braids queen announced today a new partnership with LuMee LLC, the makers of what she says is her “perfect selfie secret”: the LuMee Case®. It’s a self-lit phone case conceived by professional photographer Allan Shoemake that betters the lighting for your selfies. In other words, it’s the thing you’ve always wanted, but didn’t know existed.

Kim said the following about her new business venture, according to LuMee:

“’Now my ’perfect selfie secret’ is out—the LuMee® Case! I have been utilizing my LuMee case for over a year and I love it so much that I partnered with the company on a business level,’ Ms. Kardashian West remarked. ’LuMee is the original self-lit front facing lighted case and was invented by a professional photographer who knows how to take great pictures. The LuMee Case is the first product that merges social media, fashion and technology in a perfect way. The LuMee team is very creative and we have been working together to be able to introduce a new line of innovative products in 2016.'”

This from the woman who put out an entire book of her own flaw-free selfies.

Oprah Winfrey is already a fan. She named the case one of her “Favorite Things of 2015.” The cases fit both iPhones and Samsungs and come in a variety of colors, ranging in price from $49.95 to $59.95. You can check them out here and learn more about LuMee below.

Happy selfie-ing.

From LuMee:

“LuMee is a fast-growing consumer electronics accessories and lighting company with offices in Boonton, New Jersey and Holladay, Utah. Its flagship product, the LuMee Case® is the Original and PATENTED front facing LED lit smartphone protective case that debuted in 2014, to help create the perfect smartphone picture lighting. The LuMee Case is gaining popularity among celebrities and trendsetters. The unique case was recently chosen by Oprah Winfrey as one of her ’Favorite things of 2015’ and has been included in many 2015 Gift Guides from Cosmopolitan and Teen Vogue to the TODAY Show. LuMee was also recently featured on CNN, CNBC and in InStyle Magazine. The case idea came from Allan Shoemake, a professional photographer, who has taken pictures of many living presidents and celebrities, to improve lighting. LuMee is dedicated to producing and distributing unique and high quality consumer products that enhance the way we live. LuMee Cases range from $49.95 to $59.95 and are available in many colors. To order or for more information visit”

1/2 Cartoon, 1/2 Beyhive.