This Beauty Mag Embarrassingly Mistook Whoopi Goldberg for Oprah on Twitter

The 2016 Academy Awards haven't even started yet, and there is already f--ckery afoot.

TotalBeauty, a beauty news outlet whose Twitter feed no one has heard of until just now, posted a photo of Whoopi Goldberg and complimented her Oscars red carpet style and tattoos. That's all good, except TotalBeuaty said she was Oprah. Yup. Here is the tragic, tragic receipt:

*Face palm.* WTF, TotalBeauty? This is a terrible mistake no matter how you cut it, but it's particularly tone deaf given the #OscarsSoWhite campaign advocating for more diversity in the film industry. TotalBeuaty has since deleted the tweet, but the Internet is already dragging them for this blunder. And rightfully so.

We're sure this is the first of many more cringe-worthy mistakes to come. Groan.

Watch a history of #BlackGirlMagic at the Academy Awards below.