Remember House of Deréon, Beyoncé and Tina Knowles’ Fly AF Fashion Line?

What a time to be alive that was.

Oh, House of Deréon. It’s been 10 long years since the fashion line spearheaded by boss ladies Beyoncé and mother Tina Knowles first launched. House of Deréon, where the sidewalk and the catwalk once met, offered wide selections of both casual and formal clothes to young girls and women for six years. Though the brand ultimately flopped (it unofficially closed house in 2012), it had a good, appropriately timed run.

HoD was inspired by Bey’s grandmother, Agnèz Deréon, but eventually grew to be inspired mainly by Beyoncé. The brand received its fair share of criticism, as do most things Bey puts forth into the world, but make no mistake: House of Deréon was great.

Please direct your attention to HoD’s Spring 2009 campaign, to which Beyoncé gave her all. Set in Bermuda, the video features Bey wearing various HoD designs, her favorite being that bright blue gown. Our Queen narrates throughout, her voice calm and reassured. It was almost as if she knew it was all a bust, but she’d land on top despite.

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