Facebook Screws up Again, Says Ad Featuring Plus-Size Model Tess Holliday Goes Against "Health and Fitness Policy"

One week after apologizing for taking down a photo of a father and son in the shower, Facebook is excusing itself again.

Feminist talk show Cherchez La Femme was promoting its upcoming Feminism and Fat event with an ad campaign that features plus-size model Tess Holliday (Milk Model Management) when Facebook apparently deemed the ad a violation of its health and fitness policy. The campaign was originally from Simply Be's #SimplyBekini 2015 ad. You can view it here.

Facebook's health and fitness policy says that ads can't "contain 'before and after' images or images of unexpected or unlikely results," nor can they "depict a state of health or body weight as being perfect or extremely undesirable." As you can see, the above Simply Be ad does neither of these.

And yet the ad blockers over at Facebook claimed it did and blocked it from appearing online. This sparked outrage among those involved with Cherchez La Femme's event, including co-producer Jessamy Gleeson, who had the following to say about the incident: "I was utterly furious. I couldn’t comprehend it, quite frankly. We thought it was really horrible and isolating and alienating ... Women with fat bodies can, of course, be as desirable as anybody else."

Facebook has since apologized for rejecting the ad. "Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," a statement from Facebook reads. "This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad."

Holliday posted the following (possibly un-related) tweet, last night, telling people to "let a girl live."

Perhaps Holliday could help Facebook better understand its own health and fitness policy.