Gold’s Gym Under Fire for Using a Fruit to Body-Shame Women

The subject was quite the hot potato.

Things are no longer peaches and cream over at Gold’s Gym. Gold’s has landed in hot water after an Egypt-based sub-franchise posted an advertisement on Friday that garnered attention for all of the wrong reasons. The ad featured the words “This is no shape for a girl” next to a green pear. The logo for Gold’s Gym appeared at the top left corner of the ad, which has since been removed.

Some were quick to respond to the ad, calling it out for using a pear to body-shame women—specifically pear-shaped women. You can view the original ad here, via Facebook.

Gold's Gym / Facebook

Actress Abigail Breslin posted the ad on her Instagram, writing that it “disgusted” her. “Things like this are the reason 9 year old girls develop eating disorders,” she wrote. She also pointed out that the ad specifically targeted women. “I wonder if it’s cool with Golds Gyms for men to be pear shaped?” Breslin continued. “Interesting they had to single out females.”

Gold’s posted an official apology on Facebook yesterday in light of the backlash. “Words cannot express how shocked and appalled we were by the recent posts of Gold’s Gym Dreamland, a sub-franchise in Cairo, Egypt,” the post reads. “Not only were they offensive and disgusting, they go against everything we believe in and stand for.” You can read the full apology below via Facebook.

1/2 Cartoon, 1/2 Beyhive.