By Jasmine Washington
CoverGirl has a new brand ambassador on the scene and for the first time in history, it’s a boy! That’s right, social media maven James Charles is CoverGirl’s first CoverBoy.
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! Thank you all so much. This would not be possible without all of you.
Fellow CoverGirl ambassador Katy Perry announced the big news on social media writing, “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!”
The 17-year-old excitedly took to Instagram beaming, “I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”
Charles, who is a New York based makeup artist, is slated to appear in CoverGirl’s “So Lashy” mascara campaign that will premiere later on this month.
With 441,000 Instagram followers, James Charles became a viral sensation after slaying a fierce yearbook shoot last month.
Check out some of James Charles’s fiercest makeup lewks below:
THUNDERBOLT ⚡️ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Thunderbolt to create this look. I never use lip colors like this but I honestly love this color, especially for fall?! What do you guys think? Tell me below! ____ You can find it @ultabeauty. Tag a #buxombabe that could totally rock this color! #ad
FALL GLAM Here's a HD pic of my look from a few days ago! nose SNATCHED tag a friend in the comments! ____ For my brows I used @benefitcosmetics kabrow and gimme brow gel to fleekify my #benefitbrows this entire look was created using @morphebrushes brushes, & you can use code "JAMES" for $$ off your purchase!! on my eyes I used the @violetvosscosmetics holy grail palette with @litcosmetics liquid metals pigment in "addicted". Lashes are @lashesbylena in the style "Naomi" and glow is @artistcouture illuminati. Lips are my fav @anastasiabeverlyhills liquid lipstick in the shade "Sepia"
FIREBALL I don't think I've ever done a full out red lip on my page, what do you guys think?! Hmm ___ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Fireball to create this look. I Wanted to switch it up a little and do some timeless glam, of course with the classic jcharles twist. You can find it @sephora. Tag a #buxombabe that could totally rock this color! #ad
IN A GALAXY FAR FAR AWAY if you didn't see yesterday's Insta vid & YouTube tutorial on this snapchat filter look, make sure you go check it out! ____ #morphebrushes 35B Palette (use "JAMES" for $$ off!) #makeupaddictioncosmetics Pigment in Valentine #danessamyricks pigment in Daydreaming #Benefit Roller Lash Mascara #nyxcosmetics Eye Pencil in Black Bean #anastasiabeverlyhills Moonchild Glow Kit #esqido black magic lashes
ETHEREAL SIN I guess it's never too early for Halloween? tag a friend! ____ inspired by daddy @thomashalbert #anastasiabeverlyhills moon child glow kit #morphebrushes 35B palette #nyxcosmetics jumbo eye pencil in black bean #limecrime quill liquid liner #danessamyricks sequin pigment #lotusandco septum ring #desioeyes creamy beige contacts
CHUNKY GLITTER FESTIVAL MAKEUP TUTORIAL for this look is now live on my YouTube channel! Link is in my bio, enjoy! ____ @benefitcosmetics kabrow gel + gimmebrow #benefitbrows @makeupforeverofficial HD foundation stick @katvondbeauty shade & light palette @anastasiabeverlyhills modern Renaissance eye palette + so Hollywood illuminator @morphebrushes 35B palette (use "JAMES" for $$ off) @nyxcosmetics jumbo eye pencil in black bean for waterline @lashesbylena Gigi lashes @ofracosmetics liquid lip in The Bronx (use code "JCHARLES" for $$ off) @artistcouture mermaid fantasy highlighter
CINNAMON SUGAR ✨ if I could live my life with a cut crease… I probably would tbh tag a friend! ____ #makeupforeverofficial HD foundation #toofaced born this way concealer #anastasiabeverlyhills dip brow in dark brown #limecrime venus palette #makeupaddictioncosmetics enchanted pigment #artistcouture gold digger highlight (use "jamescharles" for $$ off!) #esqido lash named desire (use "james10" for $$ off)
ACID ⚠️ – FACE// – @makeupforeverofficial HD foundation stick – @lunatick_cosmetic_labs contour palette – @anastasiabeverlyhills that glow #glowkit in crushed pearl BROWS// – @jeffreestarcosmetics liquid lipstick in "mistletoe" with a bit of drug lord mixed in the inner brow EYES// – @katvondbeauty Mi Vida Loca palette in the shades "misfit" and "black metal" on the lid. I used the shade "vinyl" in the inner corners with KVD thunderstruck layered on top – @nyxcosmetics jumbo eye pencil in "black bean" in the waterline – @blackmagiclashes "fire walker" lashes – @benefitcosmetics "they're real!" lash primer & mascara on the lower lashes LIPS// – @jeffreestarcosmetics liquid lipsticks in the shades "drug lord" & "celebrity skin" mixed together
pixelated – Base is @makeupforeverofficial HD stick foundation in Y315 & @lunatick_cosmetic_labs contour palette to contour my face. – On my eyes I used @benefitcosmetics air patrol primer and a translucent setting powder. Mascara I @benefitcosmetics theyre real lash primer and @benefitcosmetics they're real mascara for a super natural lash look! Liner is @katvondbeauty tattoo liner. – Lips are all @anastasiabeverlyhills liquid lipsticks. I used the shades American doll, Vamp, Sorbet, Spicy, Pure Hollywood, Party Pink & Sarafine, and also mixed some together to create the other colors!