YouTube Star James Charles Makes History As CoverGirl’s First Male Brand Ambassador

From viral sensation to CoverBoy.

By Jasmine Washington

CoverGirl has a new brand ambassador on the scene and for the first time in history, it’s a boy! That’s right, social media maven James Charles is CoverGirl’s first CoverBoy.

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I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! Thank you all so much. This would not be possible without all of you.

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Fellow CoverGirl ambassador Katy Perry announced the big news on social media writing, “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!”

The 17-year-old excitedly took to Instagram beaming, “I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”

Charles, who is a New York based makeup artist, is slated to appear in CoverGirl’s “So Lashy” mascara campaign that will premiere later on this month.

With 441,000 Instagram followers, James Charles became a viral sensation after slaying a fierce yearbook shoot last month.

Check out some of James Charles’s fiercest makeup lewks below:

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ACID ⚠️ – FACE// – @makeupforeverofficial HD foundation stick – @lunatick_cosmetic_labs contour palette – @anastasiabeverlyhills that glow #glowkit in crushed pearl BROWS// – @jeffreestarcosmetics liquid lipstick in "mistletoe" with a bit of drug lord mixed in the inner brow EYES// – @katvondbeauty Mi Vida Loca palette in the shades "misfit" and "black metal" on the lid. I used the shade "vinyl" in the inner corners with KVD thunderstruck layered on top – @nyxcosmetics jumbo eye pencil in "black bean" in the waterline – @blackmagiclashes "fire walker" lashes – @benefitcosmetics "they're real!" lash primer & mascara on the lower lashes LIPS// – @jeffreestarcosmetics liquid lipsticks in the shades "drug lord" & "celebrity skin" mixed together

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