There’s a huge probability that if you like hip hop or R&B you have music on your phone that has come from the creative minds of Rick Ross, The-Dream or Lenny S. These three music masterminds are bringing their creative genius and business skills together for VH1’s new music competition reality series, SIGNED.
The music competition show follows new up-and-coming singers and rappers that undergo a development process over the span of eight hour-long episodes in the hopes of being signed to Ross’ Maybach Music, Dream’s Radio Killa Records or to Roc Nation by Lenny S who serves as the SVP of A&R / Artist Management. Unlike most performance based reality shows, SIGNED doesn’t take place in a fancy Hollywood studio, but instead is filmed in places where real music happens like Atlanta recording studios, the backyard of The-Dream’s mansion, and Rick Ross’ private jet. The artists’ ability to write original songs, record and perform them are challenged as they have to prove that they have what it takes to impress the moguls, and some of their famous friends like DJ Khaled,Meek Mill and Bangladesh.
Challenges and eliminations all lead up to finale performance showcase where Ross, The-Dream and Lenny S determine who’s getting signed to a major music label. These artist better bring their best because as Rick Ross says, “They better be dope, because I’m not with being no talent show judge, I’m the Barry Gordy of the Ghetto.”
Meet the crop of talented rappers and singers the music moguls will be evaluating when SIGNED premieres Wednesday, JULY 26 at 9PM ET/PT.
Here’s a look at Rick Ross in Bawse mode as he talks music and family with Omarion.