The New Cure to Split Ends is Setting Your Hair on Fire, Because Why the Hell Not?


This takes “beauty is pain” to a whole new level.

The Internet is currently buzzing about a new treatment that supposedly helps get rid of your pesky split ends. And it involves putting your hair near fire. Yes, you read that correctly.

Velaterapia is a Brazilian hair process that preserves moisture by burning off twisted strands of your hair with a candle. And, not to sound too much like an after-school special, all the cool kids are doing it.

Here is a photo of IRL angel and supreme supermodel Alessandra Ambrosio casually torching her hair.

Friday treat @lacesandhair @crisdioslaces #hairtreatment #hidratação #multivitaminas

A post shared by Alessandra Ambrosio (@alessandraambrosio) on

Fellow beautiful person Barbara Fialho is also known to burn her locks in the name of glam.

A post shared by Barbara Fialho (@barbara) on

So why are people obsessing over this fad? According to the Laces and Hair Salon, Velaterapia helps the hair undergo a natural conditioning process, which keeps your locks fresh and clean. Who knew?!

The dudes over at Mashable report this treatment costs between $150 and $200 and does not affect the length of your hair. However, because the risk of dealing with — ya know — fire is so high, the site recommends that you don’t try this shizz at your house. Go to a reputable Brazilian salon if you’re dying to give “hair burning” a whirl.

The Internet is a crazy place.