Oh no, Blac Chyna. What is you doing?
The social media star is no stranger to trending on Twitter and she’s no stranger to Instagram endorsements, but things got taken to a whole new level when Chyna decided that her latest business venture would include going to Africa to promote skin whitening cream.paying child support, but the mother of two should have probably thought twice before cashing in on a controversial cream that lightens skin.
According to an Instagram post Chyna will be hosting an event for “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream” in Nigeria of all places.
She posted an invitation to her Instagram and immediately received backlash (and it’s not just because the cream costs a whopping $250 a pop). Her business move has sparked a debate about colorism and the way that influencers like Chyna contribute to the problematic idea that lighter skin is better or more desirable.
Looks like Chyna knew some people would have problems with her product (and the fact that she is heading to Nigeria with it) because the social media influencer turned off comments on the post.
But that didn’t stop Twitter from being quick with a response.
“Why is Blac Chyna trending”
*See’s why* pic.twitter.com/TQUHaFceNP
— Chandler. (@Wavylazy_) November 20, 2018
Blac Chyna better change her name back to Angela White if she’s going to promote colorism and sell bleaching cream.
— BEEZUS + HOV (@EverytingIsLov) November 20, 2018
Some are calling the move “problematic…”
Blac Chyna is having a skin bleaching party in Nigeria. How very problematic!
— Princess Ash (@StoneColdAshley) November 20, 2018
While others are calling it a PR stunt that’s all about getting that money, honey.
Blac Chyna is really going to launch her whitening cream in Nigeria ♀️ On her first ever trip to Africa ♀️
Ata PR foreplay atleast..? pic.twitter.com/uy6U5NU4VL
— Breezy (@breegathoni2) November 20, 2018
The World Health Organization has reported that Nigerians are the highest users of skin whitening products, a whooping 77% of Nigerian women use skin whitening products on a regular basis. its no brainer why Blac Chyna decided to target the Lagos market first.
— Deacon ‘Dolapo (@dollycent) November 20, 2018
Generally, the verdict is that Chyna’s decision is not a positive one.
Blac Chyna is going to Lagos, Nigeria to promote a bleaching cream and I am honestly disgusted.
— Hawa. (@MsJah_) November 20, 2018
Blac Chyna is taking advantage of the insecurities of colourism and self hate. She is disgusting. Skin whitening cream is horrible. This should not be advertised and she is choosing Africa for a reason. Shameful.
— J✨ (@3jessi5) November 20, 2018
I have a personal vow with myself to avoid arguing with other BW on social media however @BLACCHYNA you’re a dickhead for this. As a BW and as a Nigerian I think you’re vile for being complicit in something so damaging. Bleaching creams are not cool. pic.twitter.com/qgS2tBwcyX
— Kelechi Okafor (@kelechnekoff) November 20, 2018
Expecting better from Blac Chyna is where u went wrong https://t.co/s3fLISNP5H
— Jarrod (@ProblematicProf) November 20, 2018
Chyna’s representatives told TMZ that Chyna uses the cream to “deal with her hyperpigmentation,” but the plain ol’ fact of the matter is that the cream is used to lighten skin to conform to a more Western (re: whiter) standard of beauty.