Kanye West and director Steve McQueen made an unannounced appearance at the Los Angeles County Museum of Art to unveil their collaborative music video, “All Day / I Feel Like That.” The two also sat down for a very exclusive talk, which dove into the process of making their music video.
PHOTOS: Steve McQueen, Kanye, Kim and Michael Govan at the LACMA Director's Conversation last night. pic.twitter.com/LWGgIisBmn
— TeamKanyeDaily (@TeamKanyeDaily) July 25, 2015
According to the Los Angeles Times, McQueen discussed the artistic direction of their video, which is “to be a microscopic portrait of West, with the camera serving as a literally in-your-face observer.” Mirroring West’s life in the public eye, the video is about the “gaze and the gaze following you,” in McQueen’s states.
The 12 Years A Slave director also revealed that he asked West to “beat himself up” before the camera rolled to give himself a distressed, tired-out look.
When asked why he wanted to work with McQueen, Kanye replied, “I elevated my palate. I wanted him to be in charge… It wasn’t overly thought-out… He came to our wedding, also.”
Kanye also addressed the reasons behind his famous rants, “I go off on these rants that don’t make any sense but I don’t give a f*ck,” he told the audience. He accurately admitted that he’s a “bad celebrity but a pretty good artist,” also told the crowd that he views music “as a long training ground to be allowed to collaborate.”
“All Day / I Feel Like That” will be on view at the museum only for the next four days.