A Critical Analysis Of Kim Kardashian’s Hype Energy Drink Commercial

Kim rising is a metaphor that urges people to wake up and embrace Tidal.

Hype Energy dropped a bizarre drink commercial yesterday starring casual American icon Kim Kardashian. In the two-minute clip, an Audrey Hepburn-inspired Kim rides a bike filled with Hype drinks but then suddenly crashes. We’re then transported to Bike Kim’s dream, where she’s dressed as Marie Antoinette and getting her sleep on. After drinking some delicious Hype—P.S.: What is Hype?—she magically aWaKeNs~* and has a dance party for one.

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