Beyonce Can Be 'King Bey,' But Madonna Is Still Queen Of Ratings And Viewership For Super Bowl Halftime Shows
What? You didn't think Beyonce was going to come back quietly did you? It's beyond Beyonce overload as we predicted in December, and Bey has returned snatching wigs. Her Super Bowl XLVII performance slayed and has helped solidify her place among the greats such as Prince, Diana Ross and Madonna. And the general consensus may have ranked Bey's mini-concert (because that's what she gave) above Madonna's halftime performance last year, the numbers don't agree.
Madge is just going to forever be queen no matter who's gunning for the crown. Slowly looks toward Lady Gaga. Bey considers herself the King, but she couldn't top the ratings or viewership numbers of the Queen. See, the King doesn't always trump a Queen. And what's wrong with a woman being a Queen anyway? Digressing. According to SB Nation, Madonna's halftime show remains the most watched ever at 114 million viewers. In comparison 100 million US viewers tuned in to watch Bey pop it in her onesie leotard. Per Deadline Beyonce pulled a 71 rating for the 8:00-8:30 p.m. ET slot to a very close 72 rating for Madonna's show. Cheers to the Queens of the world.
But let's not not pretend for a second Beyonce is not killing the game right now from her inauguration performance to the "Any questions?" quip at the SB press conference to the announcement of the Mrs. Carter World Tour. Not to mention motherhood and her 30s have led to a more open Beyonce. When asked about Kelly and Michelle performing with her she proclaimed they were "gone with the wind fabulous," a nod to a phrase popularized by Real Housewives of Atlanta's Kenya Moore. And when she was asked about the blackout at the Super Dome she joked "Lord Jesus it's a fire," which was a hit saying from the "Sweet Brown" viral video.
It's no secret Bey lives on YouTube. That doesn't stop us from smiling at her knowing these popular memes that we'd think are above a King. Her personality is finally shining through. King Bey is coming for other singer's wigs. Hold 'em tight.