First Dibs: How Did One Direction Get Millions Of Tweets Yesterday?

The 2013 MTV Video Music Awards’ All Access Experience is heading your way, M.I.A. unveils a new track, and Trent Reznor is feeling Kanye West’s latest output.

  • With the premiere of their documentary rocking London, One Direction generated nearly 4 million tweets last evening. Wonder what will happen when the film hits the States! [NME]
  • You don’t have to wait until Sunday night to get your fix of VMA action. Starting today at 4 p.m., MTV will launch an interactive experience giving you amazing access to artists like Robin Thicke, Big Sean, and more. Content will be available on the TV network, streaming online, and through social platforms. And make sure to join us for this year’s VMAs, August 25 at 9/8c on MTV. [MTV]
  • Even though M.I.A. seems like she’s itching to release her next LP, Matangi, she settling for giving just another taste for now. Check out her new track, “Unbreak My Mixtape.” [Stereogum]