Exclusive Video Premiere: “If You Lose Her” by JOE

R&B star JOE has come a long way since his “I Wanna Know” days. His new album Bridges (which features Kelly Rowland) is inspired by his life relationships, which we already get a peak of in his new video “If You Lose Her.”

“We build them, cross them, burn them, then soon realize how much we need them,” he’s said of relationships. JOE just wrapped up summer touring with New Edition and will soon be gearing up for his next tour with Charlie Wilson for the fall and winter. Fun fact about the video: the customized visual element was actually done by Kseniya Simonova, a globally recognized sand artist who won Ukraine’s Got Talent a few years ago.

“I’d love to be remembered in the same league as a Marvin Gaye,” says JOE. “And I’ve got time. That’s the beauty of R&B. It’s a classy genre—and class always lasts.” With his talent, we have a feeling we’ll be seeing a lot more of this superstar.

 

 

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@taylorferber